29
Aug 16

WE ARE SPEAKING AT THE ANNUAL ESOMAR CONGRESS

by GemSeek
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Our latest research in applying data science to market research will be showcased exclusively at the biggest research event of the year – the ESOMAR Congress!

Join us on Sept, 19th in New Orleans and learn how we applied the Ascription methodology on a large multi-country project together with our partner: global panel provider Lightspeed GMI.

Our ESOMAR paper is titled “Why ask a question when you already know the answer? How data science and machine learning can be used to shorten surveys”. Our Head of Data Science Martin Dimov and GMI’s Director of Research Technology Steve Wigmore will walk through a project commissioned by Group M where we managed to shorten significantly the questionnaire length for some respondents while preserving data quality and completeness for the whole target sample.

You will learn which mathematical models can be applied to reduce length and repetitions, decrease costs of large tracking desktop surveys and optimize respondents’ experience.

Come watch Martin and Steve while they “WoW” on the stage of the Annual ESOMAR Congress.

Congress Dates: 18-21st of September 2016

Place: Hyatt Regency, New Orleans


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