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Extracting added value from an ad campaign – enter the brand KPIs
Linking advertising campaign performance to brand KPIs can teach you some valuable lessons. Today’s marketers are constantly challenged to create new and effective ...
Understanding emotional bonding to enhance NPS
By now you probably have it figured out – everything related to your brand is important. But what exactly is everything? Not long ago, the focus was on the rational ...
From customer centricity to customer delight
What does customer experience mean for your organization? Now that we have officially closed GemSeek’s CX Trends survey, find out what professionals like you do to turn ...
Merry CXmas and a Happy New Year
GemSeek wishes all of you to stay ahead of the game in the year to come Customer Experience, as a source of competitive advantage, is on the rise. How do we know? We asked ...
The importance of internal alignment and the NPS manual – Comparability
Customer satisfaction studies measuring Net Promoter Score (NPS) are a key lever in managing and improving the performance of any business. To extract the most out of your ...
The importance of internal alignment and the NPS manual –Accountability
In our previous article we spoke about sustainability and how you can achieve it with an NPS manual. Here, we will look at accountability. Customer satisfaction studies ...