Articles

The importance of internal alignment and the NPS manual – Sustainability

Customer satisfaction studies measuring Net Promoter Score (NPS) are a key lever in managing and improving the performance of any business. To extract the most out of your ...
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Building customer centricity around NPS-Learnings from the Leaders

The best way to organize your NPS program is to build it around your specific business context. The principles to follow, however, are common: all companies running ...
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Top 5 challenges of B2B NPS research

Over the past few years NPS has become the preferred KPI in measuring customer loyalty and company’s performance. The system has its followers across the various ...
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The digital era of Customer Experience research

  Embracing the digital era It is not a secret that the way people communicate, work and live has been transformed in the last couple of decades. Technological advances ...
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How to manage complex multi-country research projects

Running multi-country studies is a challenge and we know that from experience! What problems have you noticed in the manner these studies are currently handled? Have you ...
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CX is developing. Are you?

We know you’ve heard it before but we will repeat it - a brand is no longer just the product it offers. Customers increasingly demand an outstanding experience rather ...
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