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February 4, 2022February 7, 2022Alexandra-Emily Kokova

Arab Health 2022: Pre, During and Post-Event Competitive Brand Buzz

GemSeek

Online analysis based on Arab Health 2022 mentions in the period

18 Jan – 1 Feb 2022

24 Jan – 27 Jan 2022

Arab Health 2022 is one of the largest significance conferences in the Middle East. Conducted in Dubai World Trade Centre, the conference took place between January 24-27. Arab Health 2022 connected service providers and manufacturers with distributors, procurement professionals, and clinicians.

Activity over time:

Key topics:

32%

14%

12%

7%

7%

PARTNERSHIPS

NEW PRODUCT RELEASE

PHARMACEUTICALS

DIAGNOSTIC IMAGING

AI / MACHINE LEARNING

15%

22%

12%

10%

9%


Relative shares are calculated out of all categorized posts within the respective social media.


In Twitter only, New Product Release ranked higher than Partnerships.

Competitive Brand Buzz:


GemSeek Influence score (1-10) is comprised of weighted Twitter and LinkedIn scores based on number of tweets, re-tweets, posts and likes.

Influencers & Online Buzz strategies:

INFLUENCER & INDUSTRY:

CAMPAIGN & PITCH:

  • How to use AI to revolutionise clinical decision making. The company showcased both latest innovations and highlighted the importance of forming long-lasting partnerships. The tech giant announced their official partnership with the American Hospital Dubai.

Care delivery transformation through AI-driven patient and caregiver-centric solutions. Philips made it clear that making confident decisions is at the forefront of a robust healthcare system. The company is enabling the latter through the introduction of breakthrough solutions for customers in the META region, whilst pushing forward the discussion on Integrated Solutions and how to get on the path towards digital transformation.

  • Taking medical workplaces to the next level: Dräger displayed its latest Connected Medical Devices and System Solutions for hospitals. Along with its next-gen ventilation solutions, the company showcased its Ambia ceiling-mounted supply unit - yet another step by Dräger towards supporting hospitals in improving patient care by enhancing human capabilities with its integrated medical devices and system solutions.

Top buzz generating posts:

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Curious to know more about ArabHealth 2022 Brand Buzz?

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