online gambling analytics

3 Data Science Models To Improve Online Gambling Marketing Analytics

DON’T GAMBLE YOUR CUSTOMERS AWAY: THE MOST IMPORTANT MARKETING QUESTIONS YOU WILL NEED ANSWERS TO (AND HOW TO GET THEM WITH THE RIGHT DATA SCIENCE MODELS) Online gambling companies know that retaining customers and growing revenues from loyal users beats user acquisition efforts when it comes to return on investment (ROI). They are aware of the importance of customer satisfaction and timely, personalised offers to keep user churn at a minimum. If…

medical research

Top Applications of Blockchain in Medical Research and Teleradiology

Application of blockchain in healthcare has been a major hot topic for the past two years. Although blockchain-related hype in 2017 and 2018 has mainly revolved around potential applications in healthcare in general, many expect 2019 to produce solutions powered by blockchain in medical research. Exciting times await! The technology is likely continue to draw interest, as well as investments. It holds the potential to bring many efficiencies into the…

The Future of Market Intelligence

With radical changes abound, the business world is in flux. Digitalization, AI, Big Data and other new technological developments continuously disrupt traditional distribution channels and business models, and require rapid shifts under the threat of obliteration. Tomorrow, more so than ever before, the best performing companies will be listening to their customers to stay relevant, and build successful products and services. The ways companies will leverage customer feedback to secure…

AI in Radiology: The Perspective of Radiology Leaders

What do Radiology heads and leaders have to say about AI? As consultants to some of the largest MedTech players, we always think in the shoes of the Radiology leaders. What do they think? What do they need? Are they currently getting it? Is there something they want to see out there but is currently unavailable? Is AI truly as useful and practical as companies say? Are there any hurdles?…

The Five Most Intriguing Big Data Analytics Applications of 2018

  Big data analytics are transforming industries well beyond banking, manufacturing, and retail. Applications of the methodology are now to be found virtually everywhere, highlighting the value and versatility of tailored analytics solutions. In a special start-of-the-year issue we look back at some of the most compelling big data applications of the past year. Environment In October, 2018 the UN Intergovernmental Panel on Climate Change (IPCC) issued a special report…

Reduce Your Customer Churn Rate and Increase Profit with Robust Data Analytics

  A McKinsey survey reveals that companies employing extensive customer data analytics to inform their business decisions achieve a 126% higher profit over competitors that do not utilize analytics or do so sporadically. While average performers among survey respondents incorrectly attribute bottom-line success to their marketing, pricing and campaign management efforts, industry champions recognize their customer analytics and customer-driven initiatives as their main winning factor. With profitability directly linked to customer retention, the reduction of customer churn…