Reduce Your Customer Churn Rate and Increase Profit with Robust Data Analytics

  A McKinsey survey reveals that companies employing extensive customer data analytics to inform their business decisions achieve a over competitors that do not utilize analytics or do so sporadically. While average performers among survey respondents incorrectly attribute bottom-line success to their marketing, pricing and campaign management efforts, industry champions recognize their customer analytics and customer-driven initiatives as their main winning factor. With profitability directly linked to customer retention, the…

GemSeek wins MRS award for Innovation in Data Analytics

GemSeek (part of the Future Thinking Group) won the Innovation in Data Analytics category at last night’s Market Research Society (MRS) Awards Dinner, alongside their client Liberty Global. The awards, which this year attracted over 900 guests, were held at Old Billingsgate in London and celebrated research’s ability to drive innovation, inspire change and deliver results. The Innovation in Data Analytics category reflects the increasing number of entries incorporating ‘big…

Three Steps to Maximise Customer Retention through the Power of AI and Machine Learning

We’re excited to announce that our innovative approach to customer retention through machine learning and predictive analytics has been selected as a finalist in the Innovation and Data Analytics category at this year’s Market Research Society’s (MRS) awards. Our nomination serves as a testimony to our cutting-edge vision and capabilities, and further strengthens our desire to provide our clients with revolutionary solutions to key business challenges. In the words of…

Leverage All Available Data to Predict Customer Behavior

The customer experience that brands provide is becoming the decisive factor whether their clients will stay – or stray. According to Gartner, by 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience. To uncover the hidden gems that could turn them into the crown jewel of their industry, companies need to develop familiarity with their customers that is both deep and flexible.…

Artificial Intelligence will Revamp Healthcare

Are you Ready? In many fields, including medicine, artificial intelligence (AI) is no longer merely something to be experimented with. AI’s increasing importance for diagnostic imaging and radiology is one of many examples of the technology’s growing impact in healthcare. The future of healthcare links inextricably to harnessing the potential of AI, since it is expected to provide solution to some of the most common challenges such as allowing the…

Insurance Data Analytics

Insurance Data Analytics

Insurance Data Analytics for Competitiveness and Profitability Implementing insurance data analytics in the insurance business enhances customer centricity without further complicating the existing processes. Being customer-driven is the key to differentiation and ultimately, profitability. Three key questions can help insurance companies improve their end-to-end customer journey, and therefore decrease their churn rates, as well as utilise the benefits of real-time data collection and automation of processes. Want to improve your…