online gambling analytics

3 Data Science Models To Improve Online Gambling Marketing Analytics

DON’T GAMBLE YOUR CUSTOMERS AWAY: THE MOST IMPORTANT MARKETING QUESTIONS YOU WILL NEED ANSWERS TO (AND HOW TO GET THEM WITH THE RIGHT DATA SCIENCE MODELS) Online gambling companies know that retaining customers and growing revenues from loyal users beats user acquisition efforts when it comes to return on investment (ROI). They are aware of the importance of customer satisfaction and timely, personalised offers to keep user churn at a minimum. If…

Leverage All Available Data to Predict Customer Behavior

The customer experience that brands provide is becoming the decisive factor whether their clients will stay – or stray. According to Gartner, by 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience. To uncover the hidden gems that could turn them into the crown jewel of their industry, companies need to develop familiarity with their customers that is both deep and flexible.…