Leverage All Available Data to Predict Customer Behavior

The customer experience that brands provide is becoming the decisive factor whether their clients will stay – or stray. According to Gartner, by 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience. To uncover the hidden gems that could turn them into the crown jewel of their industry, companies need to develop familiarity with their customers that is both deep and flexible.…