Nearly Isn’t Enough – Social Media and Online Feedback can Make all the Difference

After last week’s Valentine’s Day I’d like to reference a poem, Flowers by Wendy Cope. The key line is “You’d come along, and say you’d nearly bought me flowers, but something had gone wrong.” Hold that line. Customers are better informed, realise the options open to them and are smarter than ever before. Brands are essentially competing on a number of key areas: product quality, price and service, or whatever…