Turn mobile operator customers’ satisfaction from fiction into a key driver of business growth

Customer Satisfaction is creating a huge gap between promise and delivery and this feeling is creeping up from both sides of the counter. Only 17% of CMOs are saying that they have been extremely successful at delivering highly relevant customer experience. At the same time, customer satisfaction in the UK has been dropping slowly for the past 2 years.  Mobile networks operators (MNOs) are just one of the examples. In…

online gambling analytics

3 Data Science Models To Improve Online Gambling Marketing Analytics

DON’T GAMBLE YOUR CUSTOMERS AWAY: THE MOST IMPORTANT MARKETING QUESTIONS YOU WILL NEED ANSWERS TO (AND HOW TO GET THEM WITH THE RIGHT DATA SCIENCE MODELS) Online gambling companies know that retaining customers and growing revenues from loyal users beats user acquisition efforts when it comes to return on investment (ROI). They are aware of the importance of customer satisfaction and timely, personalised offers to keep user churn at a minimum. If…

The Five Most Intriguing Big Data Analytics Applications of 2018

  Big data analytics are transforming industries well beyond banking, manufacturing, and retail. Applications of the methodology are now to be found virtually everywhere, highlighting the value and versatility of tailored analytics solutions. In a special start-of-the-year issue we look back at some of the most compelling big data applications of the past year. Environment In October, 2018 the UN Intergovernmental Panel on Climate Change (IPCC) issued a special report…

Reduce Your Customer Churn Rate and Increase Profit with Robust Data Analytics

  A McKinsey survey reveals that companies employing extensive customer data analytics to inform their business decisions achieve a 126% higher profit over competitors that do not utilize analytics or do so sporadically. While average performers among survey respondents incorrectly attribute bottom-line success to their marketing, pricing and campaign management efforts, industry champions recognize their customer analytics and customer-driven initiatives as their main winning factor. With profitability directly linked to customer retention, the reduction of customer churn…

Insurance Data Analytics

Insurance Data Analytics

Insurance Data Analytics for Competitiveness and Profitability Implementing insurance data analytics in the insurance business enhances customer centricity without further complicating the existing processes. Being customer-driven is the key to differentiation and ultimately, profitability. Three key questions can help insurance companies improve their end-to-end customer journey, and therefore decrease their churn rates, as well as utilise the benefits of real-time data collection and automation of processes. Want to improve your…

Data Analytics Recommendation Engine

Personalisation in user experience is essential in meeting increasing customer demands. Our deep neural networks approach to recommendations deliver targeted suggestions and improves customer engagement and retention.     Download the “Data Analytics Recommendation” Whitepaper     Good Recommendation Engines Focus on the Bigger Picture Invalid email address By checking this box I agree with GemSeek’s Privacy Policy. I understand that the provision of personal data, enclosed in the present…