Reduce Your Customer Churn Rate and Increase Profit with Robust Data Analytics

  A McKinsey survey reveals that companies employing extensive customer data analytics to inform their business decisions achieve a over competitors that do not utilize analytics or do so sporadically. While average performers among survey respondents incorrectly attribute bottom-line success to their marketing, pricing and campaign management efforts, industry champions recognize their customer analytics and customer-driven initiatives as their main winning factor. With profitability directly linked to customer retention, the…

Insurance Data Analytics

Insurance Data Analytics

Insurance Data Analytics for Competitiveness and Profitability Implementing insurance data analytics in the insurance business enhances customer centricity without further complicating the existing processes. Being customer-driven is the key to differentiation and ultimately, profitability. Three key questions can help insurance companies improve their end-to-end customer journey, and therefore decrease their churn rates, as well as utilise the benefits of real-time data collection and automation of processes. Want to improve your…

Data Analytics Recommendation Engine

Personalisation in user experience is essential in meeting increasing customer demands. Our deep neural networks approach to recommendations deliver targeted suggestions and improves customer engagement and retention.     Download the “Data Analytics Recommendation” Whitepaper     Good Recommendation Engines Focus on the Bigger Picture Invalid email address By checking this box I agree with GemSeek’s Privacy Policy. I understand that the provision of personal data, enclosed in the present…

Data Science Can Help You Grow Your Business Faster

Big data and data science are no longer vague terms to the business professionals these days. The fast-growing digital world complemented with new technologies call on businesses to figure out what works and what doesn’t and focus energy and resources where it matters most. Data analytics can help you keep a closer look at market trends, capture information on consumption habits, and understand how customers are perceiving your products or…

Understand Traffic Accidents Through Data Analytics

Our data analytics team compiled data on traffic accidents in the UK and uncovered some great insights to keep you safe. Among them: what would be the best weather to drive through – you’d be surprised! There is a most dangerous speed limit, and it’s not the highest. Do women really make worse drivers? Not quite so. Check our latest infographic to learn more!   Data sources: road safety data

BIG DATA ANALYTICS BUSINESS TRANSFORMATION IN THE LOGISTICS INDUSTRY

HOW LOGISTICS COMPANIES EVALUATE THEIR DIGITALIZATION EFFORTS? Moving away from simply having a data well to fully making use of this data is what will give companies the competitive advantage. The quest for it starts with the identification of strong Big Data use cases: Operational Efficiency and Customer Acquisition & Retention. We work with brands to measure, evaluate and improve their business at all points across the life cycle of…