Turn mobile operator customers’ satisfaction from fiction into a key driver of business growth

Customer Satisfaction is creating a huge gap between promise and delivery and this feeling is creeping up from both sides of the counter. Only 17% of CMOs are saying that they have been extremely successful at delivering highly relevant customer experience. At the same time, customer satisfaction in the UK has been dropping slowly for the past 2 years.  Mobile networks operators (MNOs) are just one of the examples. In…

How Data Science Is Helping Nuffield Health Drive Business Success

Data analytics and predictive modelling have become the norm. Clients look to their research partners to extract actionable insight from their data and offer strategic consulting to respond to business-critical scenarios. Nuffield Health’s requirements were exactly this when appointing Future Thinking GemSeek as their research partner. A key challenge for Nuffield Health was that of awareness, both in terms of being top of mind and understanding what is unique about…

online gambling analytics

3 Data Science Models To Improve Online Gambling Marketing Analytics

DON’T GAMBLE YOUR CUSTOMERS AWAY: THE MOST IMPORTANT MARKETING QUESTIONS YOU WILL NEED ANSWERS TO (AND HOW TO GET THEM WITH THE RIGHT DATA SCIENCE MODELS) Online gambling companies know that retaining customers and growing revenues from loyal users beats user acquisition efforts when it comes to return on investment (ROI). They are aware of the importance of customer satisfaction and timely, personalised offers to keep user churn at a minimum. If…

The Bird’s Eye Data Science View

Now imagine having a better view of your company, competitors and industry. Would that make an impact for your company? With Data Science it will… Now imagine having a bird’s eye view of the whole industry just like the visualisation of Madrid’s bike share system and cycling flow here on this video: That is a huge advantage if you had that view! Data science and data visualisation gives you exactly…

Data Science Can Help You Grow Your Business Faster

Big data and data science are no longer vague terms to the business professionals these days. The fast-growing digital world complemented with new technologies call on businesses to figure out what works and what doesn’t and focus energy and resources where it matters most. Data analytics can help you keep a closer look at market trends, capture information on consumption habits, and understand how customers are perceiving your products or…