Mobile Research Puts you as Close to People and to the Moments of Truth as you’ve Never Been Before.

Back in 2008, technology trend guru Mary Meeker predicted that mobile internet usage would overtake desktop usage by 2014. So, in the summer of 2015, when Google announced that for the first time in history mobile search queries surpassed desktop ones, it didn’t cause a big fuss. It was just another inevitable milestone in the ever-increasing usage of mobile devices. Today, we are long past this tipping point. It’s official,…

Importаnce of tаrgeting different personаs (Decision-mаkers) in B2B CXP market reseаrch

Mаrket reseаrch studies nowadays are а strong component of overаll business strаtegy becаuse essentiаlly, they аre аiming minimizing loss аnd optimizing profit. However having access to valuable buyer and accurate customer insights is what we call the key ingredient of an outstanding gourmet market research product. Ideаlly, these insights will result in competitive аdvаntаge, innovаtion, increаsed mаrket shаre аnd effective leаdership. Going back to mid-50s we find the academic idea…

Extracting added value from an ad campaign – enter the brand KPIs

Linking advertising campaign performance to brand KPIs can teach you some valuable lessons. Today’s marketers are constantly challenged to create new and effective advertising campaigns that engage their customers and drive brand growth further. But how can you even tell if an idea was great, or just good, if you don’t know in advance what impact you want to see and how you plan on measuring it. As important as…

How to manage complex multi-country research projects

Running multi-country studies is a challenge and we know that from experience! What problems have you noticed in the manner these studies are currently handled? Have you wondered if there is a way to increase their efficiency so that you can use them to build even better strategies? GemSeek runs more than a million interviews in 50 markets every year and here’s some advice from us.   Plan SMART Specific…