Importаnce of tаrgeting different personаs (Decision-mаkers) in B2B CXP market reseаrch

Mаrket reseаrch studies nowadays are а strong component of overаll business strаtegy becаuse essentiаlly, they аre аiming minimizing loss аnd optimizing profit. However having access to valuable buyer and accurate customer insights is what we call the key ingredient of an outstanding gourmet market research product. Ideаlly, these insights will result in competitive аdvаntаge, innovаtion, increаsed mаrket shаre аnd effective leаdership. Going back to mid-50s we find the academic idea…

We shape our tracking studies, and then, our tracking studies shape us

Winston Churchill once said (not in his typical witty, pungent style, but no less insightfully): “We shape our buildings, and afterwards, our buildings shape us.” Isn’t it the same with the tracking studies you run? Are they not a lot like our houses, public buildings, commercial centers? They all require meticulous engineering, thorough planning, high quality materials and a spark of creativity to turn an otherwise utilitarian object into a…

Extracting added value from an ad campaign – enter the brand KPIs

Linking advertising campaign performance to brand KPIs can teach you some valuable lessons. Today’s marketers are constantly challenged to create new and effective advertising campaigns that engage their customers and drive brand growth further. But how can you even tell if an idea was great, or just good, if you don’t know in advance what impact you want to see and how you plan on measuring it. As important as…

Understanding emotional bonding to enhance NPS

By now you probably have it figured out – everything related to your brand is important. But what exactly is everything? Not long ago, the focus was on the rational elements of a product or service, but there is a new star metric in town – emotional bonding. Most brands measure performance through key indicators such as awareness, consideration, preference; some may even monitor the usage and attitude towards the…

From customer centricity to customer delight

What does customer experience mean for your organization? Now that we have officially closed GemSeek’s CX Trends survey, find out what professionals like you do to turn customer experience into a competitive advantage. Most surveyed professionals define CX as delivering an experience that meets clients’ expectations. There are as many approaches to achieving this as there are organizations around us, but the biggest barrier our respondents face seems to be…

Merry CXmas and a Happy New Year

GemSeek wishes all of you to stay ahead of the game in the year to come Customer Experience, as a source of competitive advantage, is on the rise. How do we know? We asked managers and executives in marketing, sales, and customer experience from more than 20 industries in our Annual CX Trends survey. Even though only 4 out of 10 organizations currently use CX to stay ahead of the…