Data Science Can Help You Grow Your Business Faster

Big data and data science are no longer vague terms to the business professionals these days. The fast-growing digital world complemented with new technologies call on businesses to figure out what works and what doesn’t and focus energy and resources where it matters most. Data analytics can help you keep a closer look at market trends, capture information on consumption habits, and understand how customers are perceiving your products or…

Understand Traffic Accidents Through Data Analytics

Our data analytics team compiled data on traffic accidents in the UK and uncovered some great insights to keep you safe. Among them: what would be the best weather to drive through – you’d be surprised! There is a most dangerous speed limit, and it’s not the highest. Do women really make worse drivers? Not quite so. Check our latest infographic to learn more!   Data sources: road safety data

A new era for your customer: the IoT revolution

Automation is an increasingly influential concept creeping in to people’s lives. The IoT company MyDevices surveyed 2,020 American adults of whom 82% indicated they would like to automate some aspect of their daily lives. Whereas customers prefer to have automation help them handle daily tasks – from housekeeping to exercising, sending gifts and even reading to children- the responsibility to make processes as effortless as possible for customers falls on…

Big Data Sets

Finding the Gem in Your Industry with Big Data Sets

A 3D printer prints big data sets as physical objects. Now imagine this done for your sales, marketing or other departments performance or even for the whole company’s presence and performance. What would each one look like? Would they be beautiful or hideous objects? If you want to make sure you get a marvelous looking object printed for your company’s performance, you just need to start analyzing your business. Get…

BIG DATA ANALYTICS: Customer journey analytics in the hospitality industry

UNLOCKING INSIGHTS FROM BIG DATA IN THE HOSPITALITY INDUSTRY IMPROVES THE CUSTOMER JOURNEY FROM START TO END – AND INCREASES REVENUE ALONG THE WAY Top performers utilize their company’s big data to its fullest potential –and that’s what differentiates them from the rest. The hospitality and leisure industry is well positioned to grasp the benefits of data analytics, leading to improvements in customer satisfaction and retention, ultimately benefitting both the…

To Each Their Own: 3 Myths About Customer Personalisation

Customer Personalisation these days is no longer a way to stand out, it’s an imperative. As psychologist, Barry Schwartz explains in his 2004 book “The Paradox of Choice – Why More Is Less,” guiding consumer choices can contribute to shoppers’ happiness and increase it. An Accenture study carried out in 2016 showed that 2 in 5 online consumers have abandoned a retailer’s website due to the astounding choice of options.…