To Each Their Own: 3 Myths About Customer Personalisation

Customer Personalisation these days is no longer a way to stand out, it’s an imperative. As psychologist, Barry Schwartz explains in his 2004 book “The Paradox of Choice – Why More Is Less,” guiding consumer choices can contribute to shoppers’ happiness and increase it. An Accenture study carried out in 2016 showed that 2 in 5 online consumers have abandoned a retailer’s website due to the astounding choice of options.…