The Five Most Intriguing Big Data Analytics Applications of 2018

  Big data analytics are transforming industries well beyond banking, manufacturing, and retail. Applications of the methodology are now to be found virtually everywhere, highlighting the value and versatility of tailored analytics solutions. In a special start-of-the-year issue we look back at some of the most compelling big data applications of the past year. Environment In October, 2018 the UN Intergovernmental Panel on Climate Change (IPCC) issued a special report…

Reduce Your Customer Churn Rate and Increase Profit with Robust Data Analytics

  A McKinsey survey reveals that companies employing extensive customer data analytics to inform their business decisions achieve a 126% higher profit over competitors that do not utilize analytics or do so sporadically. While average performers among survey respondents incorrectly attribute bottom-line success to their marketing, pricing and campaign management efforts, industry champions recognize their customer analytics and customer-driven initiatives as their main winning factor. With profitability directly linked to customer retention, the reduction of customer churn…

GemSeek wins MRS award for Innovation in Data Analytics

GemSeek (part of the Future Thinking Group) won the Innovation in Data Analytics category at last night’s Market Research Society (MRS) Awards Dinner, alongside their client Liberty Global. The awards, which this year attracted over 900 guests, were held at Old Billingsgate in London and celebrated research’s ability to drive innovation, inspire change and deliver results. The Innovation in Data Analytics category reflects the increasing number of entries incorporating ‘big…

Insurance Data Analytics

Insurance Data Analytics

Insurance Data Analytics for Competitiveness and Profitability Implementing insurance data analytics in the insurance business enhances customer centricity without further complicating the existing processes. Being customer-driven is the key to differentiation and ultimately, profitability. Three key questions can help insurance companies improve their end-to-end customer journey, and therefore decrease their churn rates, as well as utilise the benefits of real-time data collection and automation of processes. Want to improve your…

Data Analytics Recommendation Engine

Personalisation in user experience is essential in meeting increasing customer demands. Our deep neural networks approach to recommendations deliver targeted suggestions and improves customer engagement and retention.     Download the “Data Analytics Recommendation” Whitepaper     Good Recommendation Engines Focus on the Bigger Picture Invalid email address By checking this box I agree with GemSeek’s Privacy Policy. I understand that the provision of personal data, enclosed in the present…

Understand Traffic Accidents Through Data Analytics

Our data analytics team compiled data on traffic accidents in the UK and uncovered some great insights to keep you safe. Among them: what would be the best weather to drive through – you’d be surprised! There is a most dangerous speed limit, and it’s not the highest. Do women really make worse drivers? Not quite so. Check our latest infographic to learn more!   Data sources: road safety data