Extracting added value from an ad campaign – enter the brand KPIs

Linking advertising campaign performance to brand KPIs can teach you some valuable lessons. Today’s marketers are constantly challenged to create new and effective advertising campaigns that engage their customers and drive brand growth further. But how can you even tell if an idea was great, or just good, if you don’t know in advance what impact you want to see and how you plan on measuring it. As important as…