How Data Science Is Helping Nuffield Health Drive Business Success

Data analytics and predictive modelling have become the norm. Clients look to their research partners to extract actionable insight from their data and offer strategic consulting to respond to business-critical scenarios. Nuffield Health’s requirements were exactly this when appointing Future Thinking GemSeek as their research partner. A key challenge for Nuffield Health was that of awareness, both in terms of being top of mind and understanding what is unique about…

How to manage complex multi-country research projects

Running multi-country studies is a challenge and we know that from experience! What problems have you noticed in the manner these studies are currently handled? Have you wondered if there is a way to increase their efficiency so that you can use them to build even better strategies? GemSeek runs more than a million interviews in 50 markets every year and here’s some advice from us.   Plan SMART Specific…