#SocialMedia: Thrive don’t just Survive with Sentiment Analysis

“When you say it, it’s marketing. When they say it, it’s social proof.” Andy Crestodina   Social media has given customers the unprecedented power to voice their opinions on products and services at all times, out in the open and for everyone to see. Customer feedback on social media – whether positive or negative- can gain traction and become viral in minutes, its tangible consequences as big as they seem…