We shape our tracking studies, and then, our tracking studies shape us

Winston Churchill once said (not in his typical witty, pungent style, but no less insightfully): “We shape our buildings, and afterwards, our buildings shape us.” Isn’t it the same with the tracking studies you run? Are they not a lot like our houses, public buildings, commercial centers? They all require meticulous engineering, thorough planning, high quality materials and a spark of creativity to turn an otherwise utilitarian object into a…