Author: Alexandra-Emily Kokova

respiratory-care-devices

Respiratory Care Developments Amid the COVID-19 Crisis

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research The coronavirus pandemic took our modern world by surprise. With now over 1.5 million confirmed cases and 100,000+ lethal ones, the virus is affecting each aspect of our lives. Thus said, MedTech companies are now on the verge of changing the way they operate, plan, redistribute resources and deliver services and products. From building strategies to…
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The Changing Customer Behaviour Requires New Marketing Effectiveness Models

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Because of the COVID-19 outbreak around a billion people have been staying at home for the past few weeks. And because customers are not actively out and about, their demands and behaviour is changing by the day. While the situation has brought an expected growth of some product categories, such as bread machines, weights and toilet…

5 Ways to Adapt your CX Program in Troubling Times

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research The crisis is here–dive into the panic and uncertainty! The pressure on you as a CX manager is significant. Your colleagues expect you to have a crystal ball, asking you to predict customer needs and behaviour. You can usually cater to such requests, but now you find yourself unable to predict what customers will do tomorrow…
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Knowledge from the Mountains: How to Improve Your CX Strategy?

Alexandra-Emily Kokova
Unexpected learnings from hiking & tips on how to leverage yourself in creating a successful CX strategy Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Mountains are a place of freedom. An absolution. Mountains make you feel you’re on top of the world. Become one with nature. Connect with the ones you love most. My journey as a CX strategy champion doesn’t differ much…

Remote Patient Monitoring: From HealthCare to HomeCare

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Healthcare and technology now go hand in hand. With the transformative power of big data, cloud services and mobile technology, the sector has been flourishing for over a decade. Remote Patient Monitoring (RPM) is among the notable healthcare innovations. Based on recent-decade discoveries, RPM facilitates the interaction between patients and physicians from a distance. The MedTech…