Leverage All Available Data to Predict Customer Behavior

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research The customer experience that brands provide is becoming the decisive factor whether their clients will stay - or stray. According to Gartner, by 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience. To uncover the hidden gems that could turn them into the crown jewel of their industry,…

Insurance Data Analytics

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Insurance Data Analytics for Competitiveness and Profitability When it comes to data analytics, vast unexploited opportunities await in the insurance sector. Pressured by tight profit margins and a flooded market, insurers are not blind to the potential advantages of using new technologies to handle their accumulated data. Powerful as it is, the application of actuarial science…

#SocialMedia: Thrive don’t just Survive with Sentiment Analysis

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research “When you say it, it’s marketing. When they say it, it’s social proof.” Andy Crestodina Social media has given customers the unprecedented power to voice their opinions on products and services at all times, out in the open and for everyone to see. Customer feedback on social media – whether positive or negative- can gain traction…

8 Do’s and Don’ts to turn Customer Appetite and Customer Success into Customer Loyalty

Whether they put in a ticket, or communicate their issues to your customer support chatbot, customers are no longer impressed with receiving immediate response and attention to their queries.  Having outstanding customer service and products that serve clients’ needs may not be enough for your brand to stand out in the market place. To win customers’ loyalty and keep it, businesses nowadays need to differentiate themselves from the competition by…

Global Internship Program Brings in Taiwanese Students to Sofia Office

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research This April GemSeek signed an agreement with Ming Chuan University (Taiwan) and data-driven marketing consultancy Ceresus to launch a 3-month long internship program and sharpen students' skills as future data scientists with hands-on training. Chia-yu Kao (Emma) and Yuan-hao Lee (Martin) joined GemSeek’s office in Sofia in early July as the first participants in the Global…

6 BI Trends to Make the Most of Interactive Dashboards

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Web-based dashboards, based on self-service technologies like Tableau, PowerBI, Qlik and GoodData, provide a quick and informative solution for displaying KPIs and other business critical data. Their simplicity in enabling users to visualise and interpret information, interactivity and real-time capabilities are ensuring that their use is increasing in demand. TABLE OF CONTENTS Broadening scope of applications…