Mobile Research Puts you as Close to People and to the Moments of Truth as you’ve Never Been Before.

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Back in 2008, technology trend guru Mary Meeker predicted that mobile internet usage would overtake desktop usage by 2014. So, in the summer of 2015, when Google announced that for the first time in history mobile search queries surpassed desktop ones, it didn’t cause a big fuss. It was just another inevitable milestone in the ever-increasing…

Nearly Isn’t Enough – Social Media and Online Feedback can Make all the Difference

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research After last week’s Valentine’s Day I’d like to reference a poem, Flowers by Wendy Cope. The key line is “You'd come along, and say you'd nearly bought me flowers, but something had gone wrong.” Hold that line. Customers are better informed, realise the options open to them and are smarter than ever before. Brands are essentially…

How to use patient experience program to get competitive edge?

Healthcare providers around the globe are on different stages of their Patient Experience (PX) journey. While hospitals in the USA already have already developed holistic PX programs governed by dedicated teams, these in Europe and MET still have fragmented solutions in the area.   TABLE OF CONTENTS Four factors for the growing importance of patient experience in the region > Attracting and retaining care givers is harder than ever >…

Importаnce of tаrgeting different personаs (Decision-mаkers) in B2B CXP reseаrch

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Mаrket reseаrch studies nowadays are а strong component of overаll business strаtegy becаuse essentiаlly, they аre аiming minimizing loss аnd optimizing profit. However having access to valuable buyer and accurate customer insights is what we call the key ingredient of an outstanding gourmet market research product. Ideаlly, these insights will result in competitive аdvаntаge, innovаtion, increаsed…

We shape our tracking studies, and then, our tracking studies shape us

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Winston Churchill once said (not in his typical witty, pungent style, but no less insightfully): “We shape our buildings, and afterwards, our buildings shape us.” Isn’t it the same with the tracking studies you run? Are they not a lot like our houses, public buildings, commercial centers? They all require meticulous engineering, thorough planning, high quality…

Extracting added value from an ad campaign – enter the brand KPIs

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Linking advertising campaign performance to brand KPIs can teach you some valuable lessons Today’s marketers are constantly challenged to create new and effective advertising campaigns that engage their customers and drive brand growth further. But how can you even tell if an idea was great, or just good, if you don’t know in advance what impact…