Top 5 challenges of B2B NPS research

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Over the past few years NPS® has become the preferred KPI in measuring customer loyalty and company’s performance. The system has its followers across the various industries – from retailers, media, and telecoms to technology giants, pharma, and healthcare providers. NPS has been the main vehicle turning these companies to customer-centricity, where the focus shifts onto…

The digital era of Customer Experience research

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research TABLE OF CONTENTS Embracing the digital era > How digital technologies transform modern research > Customer Experience 2.0: Advantages and Disadvantages of survey automation > Survey automation vs. Full-cycle automation > Summary > Embracing the digital era It is not a secret that the way people communicate, work and live has been transformed in the last…

How to manage complex multi-country research projects

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Running multi-country studies is a challenge and we know that from experience! What problems have you noticed in the manner these studies are currently handled? Have you wondered if there is a way to increase their efficiency so that you can use them to build even better strategies? GemSeek runs more than a million interviews in…

6 important questions when starting your NPS® program

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Setting up your loyalty survey in a few simple steps What? Net Promoter Score (NPS)® is a concise metric which successfully and in an empirically proven way resonates with profitability and growth. It quantifies the loyalty of a customer to a company or brand by asking one sole question: How likely is it that you would…

The winner takes it all

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research The link between Relative NPS and business results Let me ask you, how do you interpret the Net Promoter Score of your business? Do you aim for an increase in absolute NPS year-on-year or do you seek to create continuous performance gaps versus your competition? The key to your company’s growth might be hidden in the…