Realtors have a deeper knowledge on the property market, the pricing and home value. The question is how one can get even more detailed information and intelligence.
Short answer – Big Data!
If you are a real estate company and you want to disrupt the market and get ahead of competition you de finitely need Big Data on your side.
Big data will help you target the right clients with the most appropriate and unique offerings.
Check this simple Tableau dashboard and how it reveals interesting information for the different AirBnB offerings at those cities. This could just as well be a dashboard for your local or global real estate market.