Pre, During & Post-Event Online Brand Buzz Performance | 01 Sept – 12 Sept 2021

05 Sept – 08 Sept
September marks the end of a quarter with another virtual event. The European Respiratory Society (ERS) organised their annual gathering in a fully digital format, minding the health and safety of both exhibitors and participants, and visitors. This year’s agenda included many standard sessions for the Congress and added a section for skills labs. All practical sessions showcased a variety of clinical skills used daily by respiratory professionals. Following last year’s feedback, the event organisers delivered an improved and more personalised platform experience that caters to the networking needs of an online audience of healthcare professionals.
Activity over time:
Key Topics:

31
25
8
17
5

COVID-19
TREATMENT & SLEEP DIAGNOSIS
DATA ACCESS & ANALYTICS
INNOVATION IN SLEEP CARE & THERAPY
AI & MACHINE LEARNING

32
29
9
7
9
Relative shares are calculated out of all categorised posts within the respective social media.
Competitive Brand Buzz:

Influencers & Online Buzz strategies:
INFLUENCER & INDUSTRY
CAMPAIGN & PITCH
Transforming care for chronic respiratory disease patients: AstraZeneca has joined forces with ERS, the Global Allergy & Airways Patient Platform, Amgen and leading respiratory clinicians to launch the International Respiratory Coalition
Telemonitoring, data & connectivity and the latest ResMed-supported ALASKA study on people with Sleep Apnea on CPAP, were the highlights of ResMed's #ERS2021 talks
Covering the latest advancements in the treatment of Asthma and COPD: triple therapy treatments , opportunities offered by extrafine formulations and perspectives for optimized treatments
BIG PHARMA
Transforming Asthma, COPD and other Eosinophil diseases treatment, and further scientific advancement.
PHARMA
Using the years of expertise to develop new solutions and real-world data to inform patients manage risks
MEDTECH
Connected solutions for Respiratory and Sleep Care
Top buzz generating posts:
Curious to know more about ERS 2021 Brand Buzz?
