Online analysis based on RSNA mentions in the period 23 Nov – 7 Dec 2021

28 Nov – 2 Dec 2021

RSNA 2021 is the Radiological Society of North America’s annual meeting, and possibly the most anticipated event in the world of radiology. From November 28th until December 2nd, the radiology community gathered to share talent, ideas, innovation and resources on radiology and all its subspecialties.

Activity over time:

Brand Buzz:

36%

16%

12%

10%

ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

INFORMATION SYSTEMS (RIS & HIS)

NEW PRODUCT LAUNCH

COVID-19

PARTNERSHIP

45%

14%

Relative shares are calculated out of all categorised posts within the respective social media

In LinkedIn only, Partnership ranked higher than COVID-19 and the topic on Enterprise Imaging got in TOP 5 most discussed topics with 8%.

In Twitter only, COVID-19 ranked higher than New Product Release and the topic on Educational Products and Services got in TOP 5 most discussed topics with 5%.

Competitive Brand Buzz:

Influencers & Online Buzz strategies:

INFLUENCER & INDUSTRY

CAMPAIGN & PITCH

Siemens promised taking imaging to the next level with new product launches, including their photon-counting CT scanner called Naeotom Alpha and the newest Magnetom Free.Star MRI designed for underserved geographies and areas.
Accelerating innovations - focusing on more precised and personalized patent care through AI and digital solutions. Furthermore, GE Healthcare highlighted the importance of strategic parnerships and investements in new possibilities, such as the alliance with SOPHiA GENETICS aiming at more advancing data-driven medicine and better patient outcomes.
Patient engagement and Personalised solutions for both patients and clinicians were at the forefront of Philips' discussions during RSNA 2021. The company showcased its newest additions to its portfolio, supporting more confident decisions and enhanced experience of both patients and staff.

BIG PHARMA
Transforming Asthma, COPD and other Eosinophil diseases treatment, and further scientific advancement.
PHARMA
Using the years of expertise to develop new solutions and real-world data to inform patients manage risks
MEDTECH
Connected solutions for Respiratory and Sleep Care