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March 15, 2021October 31, 2021Alexandra-Emily Kokova

ECR 2021 during & post-event online brand buzz performance

Gemseek

Online analysis based on ECR 2021 mentions in the period 03 Mar – 10 Mar 2021

03 Mar – 10 Mar 2021

The European Congress of Radiology’s (ECR) 2021 edition was for a second year in a row, entirely online. The event’s programme focused on physical and mental wellbeing. Professionals from across the world shared knowledge and insights on issues related to mindfulness and resilience.

Activity over time

Key topics

36

20

20

9

4

ARTIFICIAL INTELLIGENCE

COVID-19

INFORMATION SYSTEMS (RIS & HIS)

NEW PRODUCT LAUNCH

ADVANCED VISUALISATION

39

14

12

6%

4


Relative shares are calculated out of all categorized posts within the respective social media.


In Twitter only, the topics on Patient Safety and Educational Products & Services got in TOP 5 with 7% and 6%, respectively.

Competitive brand buzz

preECR logo infographic

Influencers & online buzz strategies

INFLUENCER & INDUSTRY

CAMPAIGN & PITCH

  • Past, present and future of imaging: Siemens Healthineers introduced new solutions for breast image reading and mammography workflow optimisation. The company deep-dived into MRI imaging, discussing ways to help overcome the current challenges and gave details on their plans to take MRI to the next level.

  • Improved healthcare experience of children, developments in the company's Precision Diagnosis portfolio and debut of a new Precise Suite made possible through Philip's focus on AI & strategic partnerships.

  • AI and other innovations in techniques and applications as tools to improve both physicians' workflow and patients' examinations during the COVID-19 era.

  • BIG PHARMA

  • Transforming Asthma, COPD and other Eosinophil diseases treatment, and further scientific advancement.

  • PHARMA

  • Using the years of expertise to develop new solutions and real-world data to inform patients manage risks

  • MEDTECH

  • Connected solutions for Respiratory and Sleep Care

Top buzz generating posts:

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