Online analysis based on ECR 2021 mentions in the period 03 Mar – 10 Mar 2021

03 Mar – 10 Mar 2021
The European Congress of Radiology’s (ECR) 2021 edition was for a second year in a row, entirely online. The event’s programme focused on physical and mental wellbeing. Professionals from across the world shared knowledge and insights on issues related to mindfulness and resilience.
Activity over time
Key topics

36
20
20
9
4

ARTIFICIAL INTELLIGENCE
COVID-19
INFORMATION SYSTEMS (RIS & HIS)
NEW PRODUCT LAUNCH
ADVANCED VISUALISATION

39
14
12
6%
4
Relative shares are calculated out of all categorized posts within the respective social media.
In Twitter only, the topics on Patient Safety and Educational Products & Services got in TOP 5 with 7% and 6%, respectively.
Competitive brand buzz

Influencers & online buzz strategies
INFLUENCER & INDUSTRY
CAMPAIGN & PITCH
Past, present and future of imaging: Siemens Healthineers introduced new solutions for breast image reading and mammography workflow optimisation. The company deep-dived into MRI imaging, discussing ways to help overcome the current challenges and gave details on their plans to take MRI to the next level.
Improved healthcare experience of children, developments in the company's Precision Diagnosis portfolio and debut of a new Precise Suite made possible through Philip's focus on AI & strategic partnerships.
AI and other innovations in techniques and applications as tools to improve both physicians' workflow and patients' examinations during the COVID-19 era.
BIG PHARMA
Transforming Asthma, COPD and other Eosinophil diseases treatment, and further scientific advancement.
PHARMA
Using the years of expertise to develop new solutions and real-world data to inform patients manage risks
MEDTECH
Connected solutions for Respiratory and Sleep Care
Top buzz generating posts:
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