ECR 2023 Competitive Brand Buzz Analysis
Online analysis based on ECR 2023 Congress mentions in the period 24 February 2023 – 09 March 2023
event date
01/03 –
05/03
2023
The European Congress of Radiology’s (ECR) 2023 edition was conducted under the title “The Cycle of Life”. ECR 2023 took place in Vienna—its traditional spring meeting spot. The event hosted memorable multidisciplinary sessions with an input from both medical professionals and clinicians. This year’s highlight of the event was the 8-session programme focusing on training the next generation of radiologists.
Activity Over Time
Volume over time is tracked based on total online activity on LinkedIn and Twitter for the period between 24 February 2023 – 09 March 2023.
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Key Event Topics
Relative shares are calculated out of all categorised posts within the respective social media.
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Competitive Brand Buzz
The top 30 brands that have generated the most engagement with their social media channel activity, and what digital footprint they’ve left. Accumulated likes, favorites, comments, shares, mentiones and retweets.
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Brands Strategies
What were the main highlights during the highest-ranking companies’ presence at ECR 2023?
brand
campaign & pitch
During this year’s ECR event, Philips “seized the opportunity to offer a great deal of both innovations and interactions” by highlighting their new smart diagnostic systems and informatics solutions designed for providers to efficiently deliver patient-centric, high-quality imaging services and help improve clinical outcomes.
Siemens Healthineers “redefined computed tomography” during ECR 2023 with their new CT-detector. The technology differs from a standard energy integrating detector, converting X-ray photos directly into electrical signals and counting them with no information loss.
GE Healthcare’s highlights focused on showcasing the One-Stop Clinic for Breast as well as the Ultrasound and Invenia ABUS Clinical Education Workshops. The company has launched an operational hub that features a comprehensive 360° view that enables radiology departments to make data-driven decisions to improve outcomes.
The brand proudly showcased their healthcare IT portfolio of ultrasound system, CT and MRI scanners, as well as a c-arm and smart fluoroscopy cart that is a unique hybrid mobile C-arm, providing clinicians with fluoroscopic and radiographic image capture in one single platform.
Canon showcased their brand new Aquilion Serve and NEW Celex, providing a series of workshops and product demonstrations. The leader’s ECR 2023 presence emphasised on their philosophy and core beliefs in fostering innovation that enables professionals to enhance business results and patient outcomes.
TOP 20 Influencers by Conversation Impact
6.1K
n/aBrian Casey
Managing Editor at The Imaging Wire
500+n/aArthur Kaindl
Executive Vice President Magnetic Resonance at Siemens Healthineers
2184n/aToshihisa Iida
President & Managing Director at FUJIFILM Europe GmbH
5611543Ruth Reeve
Clinical Specialist (GI) Advanced Practitioner Sonographer at Portsmouth Hospitals University NHS Trust
9.6Kn/aCristiana Araujo
Senior MR Application Specialist at Siemens Healthineers
500+24.8KGennaro D’Anna
Neuroradiologist at ASST Ovest Milanese Presidi Legnano
479901Susan Shelmerdine
Consultant Academic Paediatric Radiologist at UCL
5.3K13.1KVikas Shah
Managing Editor at Radiopedia.org
500+2.1KJonathan McNulty
Vice Principal for Teaching & Learning at University College Dublin
24012Marwan G. Helayel
Marcom Leader EMEA at GE Healthcare
9Kn/aAndré Hartung
President of Diagnostic Imaging at Siemens Healthineers
31K56Wim Van Hecke
CEO at icometrix
500+n/aPeter Vullinghs
Market Leader at Philips
10K100Philipp Fischer
Head of Computed Tomography at Siemens Healthineers
8022KRodrigo García Gorga
TSID/MN – Radiographer at Parc Taulí Hospital Universitari
506n/aJochen Schmitz
CFO at Siemens Healthineers
31K1.9KJan Beger
Senior Director Digital Ecosystem at GE Healthcare
9.1K475Bruno Triaire
Director Global Clinical Research & Collaborations MR at Canon Medical Systems Corporation
478173Federica Vernuccio
Medico Radiologo at Azienda Ospedaliera Padova
366256Megan Brydon
CAMRT President at IWK Health Centre
TOP 20 Influencers by Conversation Impact
- 1
6.1K n/a
Brian Casey
Managing Editor at The Imaging Wire
- 2
500+ n/a
Arthur Kaindl
Executive Vice President Magnetic Resonance at Siemens Healthineers
- 3
2184n/a
Toshihisa Iida
President & Managing Director at FUJIFILM Europe GmbH
- 4
561 1543
Ruth Reeve
Clinical Specialist (GI) Advanced Practitioner Sonographer at Portsmouth Hospitals University NHS Trust
- 5
9.6K+ n/a
Cristiana Araujo
Senior MR Application Specialist at Siemens Healthineers
- 6
500+ 2482
Gennaro D’Anna
Neuroradiologist at ASST Ovest Milanese Presidi Legnano
- 7
478 901
Susan Shelmerdine
Consultant Academic Paediatric Radiologist at UCL
- 8
5.3K 13.1K
Vikas Shah
Managing Editor at Radiopedia.org
- 9
500+ 2.1K
Jonathan McNulty
Vice Principal for Teaching & Learning at University College Dublin
- 10
240 12
Marwan G. Helayel
Marcom Leader EMEA at GE Healthcare
- 11
9K n/a
André Hartung
President of Diagnostic Imaging at Siemens Healthineers
- 12
31K 56
Wim Van Hecke
CEO at icometrix
- 13
500+ n/a
Peter Vullinghs
Market Leader at Philips
- 14
10K 100
Philipp Fischer
Head of Computed Tomography at Siemens Healthineers
- 15
802 2K
Rodrigo García Gorga
TSID/MN – Radiographer at Parc Taulí Hospital Universitari
- 16
506 n/a
Jochen Schmitz
CFO at Siemens Healthineers
- 17
31K 1.9K
Jan Beger
Senior Director Digital Ecosystem at GE Healthcare
- 18
9.1K 475
Bruno Triaire
Director Global Clinical Research & Collaborations MR at Canon Medical Systems Corporation
- 19
481 173
Federica Vernuccio
Medico Radiologo at Azienda Ospedaliera Padova
- 20
366 256
Megan Brydon
CAMRT President at IWK Health Centre
Top Buzz Generating Posts
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