During & Post-Event Online Brand Buzz Performance | 27 Aug – 02 Sept 2021
27 Aug – 30 Aug 2021
Following last year’s COVID-19 outbreak, the European Society of Cardiology (ESC) organised an entirely online edition of their annual Congress, where cardiovascular professionals from around the globe gather to share best practices, ground-breaking innovations, and essential clinical updates. This year’s edition is under the heading: “The Digital Experience”.
Activity over time:
Key Topics:
17
15
4
10
7
TRAINING & EDUCATION
HEART FAILURE
PREVENTATIVE CARDIOLOGY
BIG DATA APPLICATIONS IN HEALTHCARE
COVID-19
14
13
11
9
9
Relative shares are calculated out of all categorised posts within the respective social media.
In LinkedIn only, the topics on Pharmaceuticals and Diagnostics got in TOP 5 with 10% and 9%, respectively.
Competitive Brand Buzz:
Influencers & Online Buzz strategies:
INFLUENCER & INDUSTRY
CAMPAIGN & PITCH
Raising awareness on heart failure and advancing cardiovascular research. Highlight: Bayer's collaboration with MSD, aiding Bayer's goal to deep-dive in the diagnosis and treatment of hypertension and other heart-related diseases.
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AstraZeneca's Data Science strategy under the spotlight: revolutionize the way cardiovascular clinical trials are being run and the way we study cardiology by using AI and Machine Learning (MA).
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Joint efforts with Boehringer Ingelheim on their landmark trial in heart failure with preserved ejection fraction. Their partnership and the results underscore Eli Lilly & Company's longstanding commitment to all heart failure patients.
BIG PHARMA
Transforming Asthma, COPD and other Eosinophil diseases treatment, and further scientific advancement.
PHARMA
Using the years of expertise to develop new solutions and real-world data to inform patients manage risks
MEDTECH
Connected solutions for Respiratory and Sleep Care
Top buzz generating posts:
Curious to know more about ESC 2021 Brand Buzz?
