Online analysis based on ESC 2022 mentions
in the period 22 August – 02 September 2022

26 Aug – 29 Aug 2022
The European Society of Cardiology welcomed delegates from across the globe to celebrate 70 years since the first ESC Congress. The world’s largest conference in cardiovascular medicine hosted a four-day agenda on the latest developments within the domain. This year’s agenda solely focused on important content for clinical practice and research, with a spotlight on ‘Cardiac Imaging’ and its profound implications for prevention, clinical decision-making, diagnosis and follow-up therapeutic procedures.
Activity Over Time:
Brand Buzz:

12
14
12
14
5

TRAINING & EDUCATION
HEART FAILURE
DIAGNOSTICS
PHARMACEUTICALS
PREVENTATIVE CARDIOLOGY

14
11
11
10
9
Posts about the leading 5 topics are 56% of all categorised posts and 21% of all posts, related to the event.
Training & Education, as well as Heart Failure still lead the scoreboard. In comparison to ESC’s 2021 Brand Buzz report, there are two entirely new topics–Diagnostics and Pharmaceuticals, whereas COVID-19 and Big Data Applications in Healthcare have fallen off the ranks, respectively to 9th and 14th place.
In LinkedIn only, Heart Failure, Diagnostics and Pharmaceuticals scored higher than Training & Education.
Relative shares are calculated out of all categorised posts within the respective social media.
Competitive Brand Buzz:

Influencers & Online Buzz Strategies:
What did the highest-ranking companies in Brand Buzz analysis talk about? Click on the three dots below to flip between tabs.
INFLUENCER & INDUSTRY

CAMPAIGN & PITCH
Delegates were able to discover a range of new data from a new exploratory analysis of FIDELITY with a prime focus on mortality in patients with kidney disease (CKD) and type 2 diabetes (T2D) under the Kerendia treatment or placebo. Bayer's presentation covered a total of three late-breaking abstracts, highlighting the company's commitment to improving the lives of patients with kidney and cardiovascular diseases.
INFLUENCER & INDUSTRY

CAMPAIGN & PITCH
Sanofi focused on the ever so popular topic of influenza prevention through vaccines. They spoke about the next generation influenza vaccines with a sole focus of protecting as many people as possible against flu and the complications that could potentially come with it.
TOP 10 Influencers by Conversation Impact:
INFLUENCER:
FOLLOWERS:
Martha Gulati
Associate Director, Barbra Streisand Women Heart Center. Director of CVD Prevention

500+
46000
Henry Han , MBBS, MD
Cardiologist FACC, FESC | Physician-scientist | Author & Nature Lover. #HeartFailurel #HFA & #EACVI HIT Ambassador
n/a
10900
Ritesh Dalal
CEO @ Intellective, ServiceNow Elite Partner | Maximize ROI on ServiceNow Investment

8795
76
Erik Rafflenbeul
Consultant Interventional Cardiologist | Schön Klinik Hamburg Eilbek Germany

1947
5420
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