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September 9, 2022September 14, 2022Alexandra-Emily Kokova

ESC 2022 Competitive Brand Buzz Report

GemSeek

Online analysis based on ESC 2022 mentions
in the period 22 August – 02 September 2022

26 Aug – 29 Aug 2022

The European Society of Cardiology welcomed delegates from across the globe to celebrate 70 years since the first ESC Congress. The world’s largest conference in cardiovascular medicine hosted a four-day agenda on the latest developments within the domain. This year’s agenda solely focused on important content for clinical practice and research, with a spotlight on ‘Cardiac Imaging’ and its profound implications for prevention, clinical decision-making, diagnosis and follow-up therapeutic procedures.

Activity Over Time:

Brand Buzz:

12

14

12

14

5

TRAINING & EDUCATION

HEART FAILURE

DIAGNOSTICS

PHARMACEUTICALS

PREVENTATIVE CARDIOLOGY

14

11

11

10

9

Posts about the leading 5 topics are 56% of all categorised posts and 21% of all posts, related to the event.

Training & Education, as well as Heart Failure still lead the scoreboard. In comparison to ESC’s 2021 Brand Buzz report, there are two entirely new topics–Diagnostics and Pharmaceuticals, whereas COVID-19 and Big Data Applications in Healthcare have fallen off the ranks, respectively to 9th and 14th place.

In LinkedIn only, Heart Failure, Diagnostics and Pharmaceuticals scored higher than Training & Education.


Relative shares are calculated out of all categorised posts within the respective social media.

Competitive Brand Buzz:

logo infographic-ESC22-Brand Buzz

Influencers & Online Buzz Strategies:

What did the highest-ranking companies in Brand Buzz analysis talk about? Click on the three dots below to flip between tabs.

INFLUENCER & INDUSTRY

CAMPAIGN & PITCH

  • Delegates were able to discover a range of new data from a new exploratory analysis of FIDELITY with a prime focus on mortality in patients with kidney disease (CKD) and type 2 diabetes (T2D) under the Kerendia treatment or placebo. Bayer's presentation covered a total of three late-breaking abstracts, highlighting the company's commitment to improving the lives of patients with kidney and cardiovascular diseases.

INFLUENCER & INDUSTRY

CAMPAIGN & PITCH

  • AstraZeneca unfolds the cover of a long-term heart failure research. The research studied opportunities for exploring novel target therapies that could potentially slow down, halt and reverse heart failure progression.

INFLUENCER & INDUSTRY

CAMPAIGN & PITCH

  • Sanofi focused on the ever so popular topic of influenza prevention through vaccines. They spoke about the next generation influenza vaccines with a sole focus of protecting as many people as possible against flu and the complications that could potentially come with it.

TOP 10 Influencers by Conversation Impact:

INFLUENCER:

FOLLOWERS:

  • 1

Sarah Hudson

Consultant Cardiologist – Heart Failure and Advanced Echo

Wye Valley NHS Trust

136

6044

  • 2

Davide Capodanno

Full Professor of Cardiology, University of Catania

Universita di Catania

1437

13000

  • 3

Philip Moons

Professor of Healthcare and Nursing Science
european journal of cardiovascular nursing

500+

4189

  • 4

Martha Gulati

Associate Director, Barbra Streisand Women Heart Center. Director of CVD Prevention

Cedars-Sinai

500+

46000

  • 5

Henry Han , MBBS, MD

Cardiologist FACC, FESC | Physician-scientist | Author & Nature Lover. #HeartFailurel #HFA & #EACVI HIT Ambassador

n/a

10900

  • 6

Ritesh Dalal

CEO @ Intellective, ServiceNow Elite Partner | Maximize ROI on ServiceNow Investment

intellective

8795

76

  • 7

Diego Segura-Rodriguez

Cardiology Consultant at San Cecilio University Hospital
Hospital Universitario Clínico San Cecilio

78

11300

  • 8
Benoy Shah MD

President @BrHeartValveSoc

BHVS

n/a

7929

  • 9

Erik Rafflenbeul

Consultant Interventional Cardiologist | Schön Klinik Hamburg Eilbek Germany

Asset 1

1947

5420

  • 10

Samuele Doratori

Head Cardiovascular Global Medical and Patient Affairs
servier

1728

n/a

Top Buzz-Generating Posts:

Curious to know more about ESC 2022 Brand Buzz?

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