Online analysis based on MWC Barcelona mentions in the period
28 Jun – 1 Jul 2021
MWC Barcelona 2021 opened the grand event season with a hybrid format on June 28th in Barcelona, Spain. The event’s agenda covered inspirational keynotes from globally renowned speakers and included heated debates about the hottest topics in technology. This year’s program focused heavily on 5G innovations. The organisers introduced the most promising Barcelona startups, walked us through the latest fintech world’s developments and talked about sustainability, connectivity and artificial intelligence.
Activity over time:
Brand Buzz:
11%
10%
11%
16%
10%
14%
11%
INFORMATION & COMMUNICATION TECHNOLOGY
5G
DIGITAL TRANSFORMATION
CLOUD
TELCO
INNOVATION
ARTIFICIAL INTELLIGENCE
89%
90%
89%
84%
90%
86%
89%
Relative shares are calculated out of all categorised posts within the respective social media
Competitive Brand Buzz:
Influencers & Online Buzz strategies:
INFLUENCER & INDUSTRY
CAMPAIGN & PITCH
Collaboration between industry and government.
-
Connectivity as a central topic.
-
Sustainability and tech transformation.
Collaboration between industry and government.
Connectivity as a central topic.
Sustainability and tech transformation.
TOP 5 Influencing Brands by Audience Reach:
INFLUENCE:
-
- 1
- 2
- 3
- 4
-
- 5
- 5
- 1
FOLLOWERS:
- 316.4k
- 2m
- 36k
- 79.4k
- 79.2k
- 5.2m
- 653k
- 1.7m
- 1m
- 140k
Top buzz generating posts:
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