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July 14, 2021October 31, 2021Alexandra-Emily Kokova

MWC Barcelona 2021 Brand Buzz

Gemseek

Online analysis based on MWC Barcelona mentions in the period

28 Jun – 1 Jul 2021

MWC Barcelona 2021 opened the grand event season with a hybrid format on June 28th in Barcelona, Spain. The event’s agenda covered inspirational keynotes from globally renowned speakers and included heated debates about the hottest topics in technology. This year’s program focused heavily on 5G innovations. The organisers introduced the most promising Barcelona startups, walked us through the latest fintech world’s developments and talked about sustainability, connectivity and artificial intelligence.

Activity over time:

Brand Buzz:

11%

10%

11%

16%

10%

14%

11%

INFORMATION & COMMUNICATION TECHNOLOGY

5G

DIGITAL TRANSFORMATION

CLOUD

TELCO

INNOVATION

ARTIFICIAL INTELLIGENCE

89%

90%

89%

84%

90%

86%

89%


Relative shares are calculated out of all categorised posts within the respective social media

Competitive Brand Buzz:

logo infographicMWC Barcelona Brand Buz2

Influencers & Online Buzz strategies:

INFLUENCER & INDUSTRY

CAMPAIGN & PITCH

  • Collaboration between industry and government.

  • Connectivity as a central topic.

  • Sustainability and tech transformation.


  • Collaboration between industry and government.


  • Connectivity as a central topic.


  • Sustainability and tech transformation.

TOP 5 Influencing Brands by Audience Reach:

INFLUENCE:

    • 1
    • 2
    • 3
    • 4
      • 5

FOLLOWERS:

  • 316.4k
  • 2m
  • 36k
  • 79.4k
  • 79.2k
  • 5.2m
  • 653k
  • 1.7m
  • 1m
  • 140k

Top buzz generating posts:

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