RSNA 2020 During & Post-event Online Brand Buzz Performance

Online analysis based on RSNA mentions in the period 29 Nov – 9 Dec 2020

29 Nov – 5 Dec 2020

The 106th Scientific Assembly and Annual Meeting by the Radiological Society of North America was held as an all-virtual event November 29–December 5, 2020. RSNA 2020 is where healthcare and medtech professionals found fresh opportunities to connect with the global radiology community and got a front row seat to the latest research, education and technological advancements.

Activity over time:

Brand Buzz:

39%

17%

12%

ARTIFICIAL INTELLIGENCE

COVID-19

INFORMATION SYSTEMS (RIS & HIS)

ENTERPRISE IMAGING

NEW PRODUCT LAUNCH

38%

15%

10%

Relative shares are calculated out of all categorized posts within the respective social media.

In Twitter only, the topic on Educational Products and Services got in top 5 most discussed topics with 7%.

In LinkedIn only, Information Systems (RIS & HIS) and Enterprise Imaging ranked higher than COVID-19 with 10% and 15%, respectively.

Competitive Brand Buzz:

* Agfa represents both Agfa Healthcare and Agfa Radiology Solutions.

Influencers & online Buzz strategies:

INFLUENCER & INDUSTRY

CAMPAIGN & PITCH

Driven by the new demands of the HC systems, Siemens Healthineers wants to bring MRI where it is not used today. Breaking barriers - new infrastructure, easier set-up, innovative design.
AI and automated healthcare technologies as tools to improve lung care during COVID-19 and physicians workflow.
Tackling the strain that COVID-19 has put on the health systems: Philips is forging ahead AI-enabled informatics capabilities and expanding enterprise imaging informatics portfolio.

BIG PHARMA
Transforming Asthma, COPD and other Eosinophil Diseases Treatment, and Further Scientific Advancement
PHARMA
Using the Years of Expertise to Develop New Solutions and Real-World Data to Inform Patients Manage Risks
MEDTECH
Connected Solutions for Respiratory and Sleep Care