RSNA 2022 Competitive Brand Buzz Analysis
Online analysis based on RSNA 2022’s Congress mentions in the period 21 November 2022 – 07 December 2022
event date
27/11 –
01/12
2022
2022’s annual Radiology Society of North America (RSNA)’s program focused on radiology’s role as a center of patient care and the great responsibility radiologists have in creating a safe health care environment that best suits patient needs. The programme included lectures on value from the patient’s perspective, visions for the future of medicine and more.
Activity Over Time
Volume over time is tracked based on total online activity on LinkedIn and Twitter for the period between 21 November 2022 – 07 December 2022.
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Key Event Topics
Relative shares are calculated out of all categorised posts within the respective social media.
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Competitive Brand Buzz
The top 30 brands that have generated the most engagement with their social media channel activity, and what digital footprint they’ve left. Accumulated likes, favorites, comments, shares, and retweets.
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Brands Strategies & Key Topic Comparison NEW
How well did the highest-ranking companies resonated with the event’s agenda key topics?
We’ve identified and categorised in topics all posts, measured how those correspond to the total amount of posts per topic from each brand and benchmarked them to the top 5 most discussed topics pre,during & post the event.
brand
campaign & pitch
With a strong focus on the ever-growing artificial intelligence (AI) domain, and the promise to revolutionize delivery, GE Healthcare premiered 3 Next-Gen MRI products: SIGNA One, AIR Recon DL, and AIR Coil, accompanied by automated workflow solutions to make MRI scanning simple.
Siemens Healthineers choose RSNA’s 2022 stage to introduce two entirely new products—the Magnetom Cima.X and Magnetom Terra.X. The company included clinical focus topics, and a Vendor Workshop on Comprehensive Cancer Care.
Philips introduced the BlueSeal Magnet–the first and only 1.5T (Tesla) magnet to help achieve “helium-free” MR operations. To accompany the Magnet, the brand incorporated it within their MR Ingenia Ambition 1.5TS, MR Ingenia Ambition 1.5T X, and the latest MR 5300.
Brand Social Share of Voice (SOV) NEW
The total amount of times when a brand has been mentioned both on Twitter and LinkedIn, combined.
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Product Launch NEW
The most buzzed about new products during the event, e.g. how many times people mentioned them for the duration of the event.
brand
product
SCENARIA View
SCENARIA View 128 is a premium performance CT solution, providing dependable routine application capabilities.
SIGNA™ Victor 1.5T
SIGNA™ Victor 1.5T houses the revolutionary green magnet and breakthrough solutions, such as its SIGNA™ One user experience, to help addressing today’s challenges like managing high patient volumes and rising power costs, whilst maintaining superior satisfaction.
Ultrasound System Compact Series 5000 Model
Ultrasound System Compact Series 5000 Model has a portable design and versatility, providing superb image quality and performance, whilst fascilitating first-time-right ultrasound exams for more patients.
TOP 20 Influencers by Conversation Impact
22K
n/aRoy Jakobs
CEO at Philips
9K69Rahul Menon
Head, Business Marketing, Ultrasound at Philips
500+37KRasu Shrestha
Chief Strategy and Transformation Officer, Executive VP at Atrium Health
8.2Kn/aAndré Hartung
President of Diagnostic Imaging at Siemens Healthineers
4.7K2.2KBrian Casey
Editorial Director at Casey Insights
500+367Hamid Rajebi
Radiologist at San Diego Imaging Medical Group
500+n/aPaweł Błonski
Dyrektor Działu Sprzedaży Diagnostyki Obrazowej at Siemens Healthineers
10.1K100Philipp Fischer
Head of Computed Tomography at Siemens Healthineers
500+n/aJeff Cohen
Senior VP & Global Business Leader Ultrasound at Philips
500+n/aJan Makela
President and CEO at GE Healthcare
500+35.4KIan Weissman
Attending Radiologist at Wisconsin Radiological Society
500+n/aFrans Venker
SVP and Global Business Leader for CT/AMI at Philips
500+n/aJason Polzin
GM, MR Applications Platform and Research Technologies at GE Healthcare
500+12Jason Klotzer
Customer Engineer, Healthcare at Google
500+n/aThomas Hartley
Head of Marketing, Digital & Automation at Siemens Healthineers
500+12Jason Klotzer
Customer Engineer, Healthcare at Google
500+n/aJyoti Gera
Global GM, General Imaging and Primary Care Ultrasound at GE Healthcare
3.1Kn/aPâmela Bertolazzi
CT Clinical & Scientific Manager at Siemens Healthineers
21Kn/aLaura Hernandez
Chief Marketing Officer, Women’s Health & X-Ray at GE Healthcare
500+18.4KGeraldine McGinty
Academic Medicine Leader at Weill Cornell Medicine
500+n/aZahra Hosseini
Global Product Marketing Manager at Siemens Healthineers
TOP 20 Influencers by Conversation Impact
- 1
22K n/a
Roy Jakobs
CEO at Philips
- 2
9K 62
Rahul Menon
Head, Business Marketing, Ultrasound at Philips
- 3
500+ 37K
Rasu Shrestha
Chief Strategy and Transformation Officer, Executive VP at Atrium Health
- 4
8.2K n/a
André Hartung
President of Diagnostic Imaging at Siemens Healthineers
- 5
4.5K+ 2.2K
Brian Casey
Editorial Director at Casey Insights
- 6
500+ 367
Hamid Rajebi
Radiologist at San Diego Imaging Medical Group
- 7
500+ n/a
Paweł Błonski
Dyrektor Działu Sprzedaży Diagnostyki Obrazowej at Siemens Healthineers
- 8
10.1K 100
Philipp Fischer
Head of Computed Tomography at Siemens Healthineers
- 9
500+ n/a
Jeff Cohen
Senior VP & Global Business Leader Ultrasound at Philips
- 10
500+ n/a
Jan Makela
President and CEO at GE Healthcare
- 11
500+ 35.4K
Ian Weissman
Attending Radiologist at Wisconsin Radiological Society
- 12
500+ n/a
Frans Venker
SVP and Global Business Leader for CT/AMI at Philips
- 13
500+ n/a
Jason Polzin
GM, MR Applications Platform and Research Technologies at GE Healthcare
- 14
500+ n/a
Thomas Hartley
Head of Marketing, Digital & Automation at Siemens Healthineers
- 15
500+ 12
Jason Klotzer
Customer Engineer, Healthcare at Google
- 16
500+ n/a
Jyoti Gera
Global GM, General Imaging and Primary Care Ultrasound at GE Healthcare
- 17
3K n/a
Pâmela Bertolazzi
CT Clinical & Scientific Manager at Siemens Healthineers
- 18
2K n/a
Laura Hernandez
Chief Marketing Officer, Women’s Health & X-Ray at GE Healthcare
- 19
500+ 13.4K
Geraldine McGinty
Academic Medicine Leader at Weill Cornell Medicine
- 20
500+ n/a
Zahra Hosseini
Global Product Marketing Manager at Siemens Healthineers
Top buzz generating posts
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