How to choose the right platform for your CX initiatives
Customer Experience Management technology market is growing rapidly. A few years back many new players were stepping in the market filling in different niches – for example, platforms specialised in a particular industry (B2B vs. B2C, insurance vs. telco, etc), operating in a specific region or company size (small, medium or large enterprise).
Recently we’ve been observing a consolidation in the market – many of the market leaders acquire or join forces with direct competitors to get a bigger market share and speed up innovation.
Still, there are so many market players which makes it hard to select the platform which answers your needs. Today we will discuss the future of the market and will provide actionable insights to CX managers on how to choose the right platform, how to make a successful implementation and how to achieve high adoption rate and prove the platform ROI.
About David Heneghan
David Heneghan is a Founder and CEO of CX Index – a Voice of the Customer platform based out of Dublin in Ireland. During his career, he has worked for companies such as Credit Suisse and United Drug.
Back in 2012, he co-founded CX Index in Dublin, Ireland. CX Index is a world-class solution with customers from a myriad of sectors across the globe. According to Gartner, it is one of the leaders in the space, based on their “vision and technology”.
“Make the life of your customers easier – they need simplicity which can be achieved through your VoC platform.”
– David Haneghan, for the CX Impact Podcast
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About the CX Impact Podcast