Customer experience analytics is commonly considered as the discovery, collection and analysis of customer data. This data aims to help you make intelligent decisions through actionable insights. Whilst the field is rapidly growing, the exact scope and impact significantly varies from one organisation to another.
Episode 11 of the CX Impact Podcast features GemSeek’s managing director and renowned customer experience expert – Morgan Evans. Morgan and Momchil talk about the challenges customer managers typically solve, how they do it and what’s the reason the impact they deliver will rapidly grow.
Translate your customer experience ambitions into the metrics and the values of the different teams you’re talking to.
— Morgan Evans, for the CX Impact Podcast
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About the CX Impact Podcast