Use data to unlock actionable business insight
We predict what customers will do next so you can take optimaldecisions for improving their engagement. Attract new clients more efficiently and design personalised customer engagements to increase average revenue peruser.
Roles
Marketing Professionals
Improve customer acquisition
Marketing Mix Modelling
Make smarter investment decisions in your marketing strategy and support your long-term strategy, not only short-term performance
Multi-touch attribution Modelling
Understand the actual impact of each digital channel powered by machine learning and increase ROI of digital spend by 35-50%
Propensity Modelling
Increase conversion rates by understanding how likely visitors, leads, and customers are to make a purchase or convert to the next step of the funnel.
Marketing Mix Modelling
Make smarter investment decisions in your marketing strategy and support your long-term strategy, not only short-term performance
Multi-touch attribution Modelling
Understand the actual impact of each digital channel powered by machine learning and increase ROI of digital spend by 35-50%
Propensity Modelling
Increase conversion rates by understanding how likely visitors, leads, and customers are to make a purchase or convert to the next step of the funnel.
Product Manager
Optimize your product propositions
Portfolio Optimization and Bundle Fit
Optimise product propositions using customer segments that take into account different usage patterns, demographics and CX evaluations
Customer Base Managers
Gain&Retain more cutomers
Predictive NPS
Evaluate how likely a is to churn or accept an upsell offer based on their expected CX.
Dynamic Customer Lifetime Value
Understand how valuable the customer is to your business and how their value changes in time.
Next Best Action
Choose the most efficient course of action for each customer to ensure success
Propensityto Succeed
Calculate the probability of a successful upsell or retention initiative for an individual customer.
Predictive NPS
Evaluate how likely a is to churn or accept an upsell offer based on their expected CX.
Dynamic Customer Lifetime Value
Understand how valuable the customer is to your business and how their value changes in time.
Next Best Action
Choose the most efficient course of action for each customer to ensure success
Propensityto Succeed
Calculate the probability of a successful upsell or retention initiative for an individual customer.
Customer Experience Managers
Speed up the impact of your CX program
Predictive NPS
Get a 100% visibility of customer satisfaction – even for those customers who don’t reply to surveys.
CX prioritization analytics
Dive into the “why” of customer behavior and focus attention on topics that really matter
Link NPS to financial performance
Connect CX program to financial performance to prove the value of your program
Predictive NPS
Get a 100% visibility of customer satisfaction – even for those customers who don’t reply to surveys.
CX prioritization analytics
Dive into the “why” of customer behavior and focus attention on topics that really matter
Link NPS to financial performance
Connect CX program to financial performance to prove the value of your program
Sales Professionals
Improve the performance of your sales funnel
Sales Forecasting
Take better strategic, operational and tactical sales force planning decisions
Lead Prioritization
Prioritize leads with higher likelihood to win and higher expected customer life-time value
Sales Forecasting
Take better strategic, operational and tactical sales force planning decisions
Lead Prioritization
Prioritize leads with higher likelihood to win and higher expected customer life-time value
