Consumer Goods

CX Impact Project with Signify excells at European Customer Centricity Awards 2021

Mila Krasteva
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Every day we see more companies trying to go beyond anecdotal evidence what is the impact of proactively managing customer experience and help their executives gain internal support for key CX initiatives. That’s why our latest win at the European Customer Centricity Awards 2021 makes us extremely proud. Our joint project with global lighting leader Signify…

The Best Customer Insights Are Found at The Intersection of Past, Present and Future

Mila Krasteva
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research TABLE OF CONTENTS It’s not about how you get those customer insights, it’s what you do with them > Getting customer insights about past experiences > Real-time customer insights to act quickly > Customer insights for the future > It’s not about how you get those customer insights, it’s what you do with them Understanding customers…
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The Changing Customer Behaviour Requires New Marketing Effectiveness Models

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Because of the COVID-19 outbreak around a billion people have been staying at home for the past few weeks. And because customers are not actively out and about, their demands and behaviour is changing by the day. While the situation has brought an expected growth of some product categories, such as bread machines, weights and toilet…