Healthcare

European Respiratory Society Congress 2021: Brand Buzz

Alexandra-Emily Kokova
Pre, During & Post-Event Online Brand Buzz Performance | 01 Sept – 12 Sept 2021 05 Sept - 08 Sept September marks the end of a quarter with another virtual event. The European Respiratory Society (ERS) organised their annual gathering in a fully digital format, minding the health and safety of both exhibitors and participants, and visitors. This year’s agenda included many standard sessions for the Congress and added a…

European Society of Cardiology Congress 2021: Brand Buzz

Alexandra-Emily Kokova
During & Post-Event Online Brand Buzz Performance | 27 Aug – 02 Sept 2021 27 Aug - 30 Aug 2021 Following last year’s COVID-19 outbreak, the European Society of Cardiology (ESC) organised an entirely online edition of their annual Congress, where cardiovascular professionals from around the globe gather to share best practices, ground-breaking innovations, and essential clinical updates. This year’s edition is under the heading: “The Digital Experience”. Activity over…

The COVID-19 Effect: How did respiratory companies deal with the pandemic

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research The World Health Organization designated “Coronavirus disease (COVID-19)” as the start of the global pandemic. It had been a little over 100 years since the Spanish flu – another massive spread had hit more than half of the world back in 1918. [2] The roaming virus ultimately stormed a massive surge in almost every country. To…

ECR 2021 during & post-event online brand buzz performance

Alexandra-Emily Kokova
Online analysis based on ECR 2021 mentions in the period 03 Mar – 10 Mar 2021 03 Mar - 10 Mar 2021 The European Congress of Radiology’s (ECR) 2021 edition was for a second year in a row, entirely online. The event’s programme focused on physical and mental wellbeing. Professionals from across the world shared knowledge and insights on issues related to mindfulness and resilience. Activity over time Key topics…

COVID-19: A Catalyst for Change throughout the Healthcare Continuum

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research TABLE OF CONTENTS Healthcare education in times of crisis > Telehealth is here to stay > Organisations’ COVID-19 tech strategies> Remote patient monitoring and implementation of new digital tools – the new standard of care > Deep-dive in vital signs monitoring during COVID-19 > Keeping the momentum > COVID-19 brought a seismic change in the way…

The Customer Experience Impact Strategic Framework: How to Prioritise and Scale Up High-Return Initiatives and Multiply Business Value

Alexandra-Emily Kokova
Creating value What is a job to be done? Great CX or appropriate CX Deliberate actions & intelligent trade-offs CX Impact in practice Tips to get started CX Impact: The Missing Ingredient A study after study shows that customer experience management is growing in importance for companies. Yet, understanding customers and implementing measures to improve their experience remains a major challenge for CX leaders. Many companies engage in an endless…