Market Research

5 Tips on Market Research with Medical Professionals during the COVID-19 Pandemic

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Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research If your job is to study the attitudes and needs of medical professionals, you might be slightly unsure how to approach them in these troubling times. But gaining valuable insights is still a key piece to enable healthcare solutions that may support overcoming the current crisis or the treatment of other conditions the world is still…

The Future of Market Intelligence

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Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research With radical changes abound, the business world is in flux. Digitalization, AI, Big Data and other new technological developments continuously disrupt traditional distribution channels and business models, and require rapid shifts under the threat of obliteration. Tomorrow, more so than ever before, the best performing companies will be listening to their customers to stay relevant, and…

Mobile Research Puts you as Close to People and to the Moments of Truth as you’ve Never Been Before.

Nedyalko Kostadinov
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Back in 2008, technology trend guru Mary Meeker predicted that mobile internet usage would overtake desktop usage by 2014. So, in the summer of 2015, when Google announced that for the first time in history mobile search queries surpassed desktop ones, it didn’t cause a big fuss. It was just another inevitable milestone in the ever-increasing…

Importаnce of tаrgeting different personаs (Decision-mаkers) in B2B CXP reseаrch

Nedyalko Kostadinov
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Mаrket reseаrch studies nowadays are а strong component of overаll business strаtegy becаuse essentiаlly, they аre аiming minimizing loss аnd optimizing profit. However having access to valuable buyer and accurate customer insights is what we call the key ingredient of an outstanding gourmet market research product. Ideаlly, these insights will result in competitive аdvаntаge, innovаtion, increаsed…

We shape our tracking studies, and then, our tracking studies shape us

Nedyalko Kostadinov
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Winston Churchill once said (not in his typical witty, pungent style, but no less insightfully): “We shape our buildings, and afterwards, our buildings shape us.” Isn’t it the same with the tracking studies you run? Are they not a lot like our houses, public buildings, commercial centers? They all require meticulous engineering, thorough planning, high quality…

Extracting added value from an ad campaign – enter the brand KPIs

Nedyalko Kostadinov
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Linking advertising campaign performance to brand KPIs can teach you some valuable lessons Today’s marketers are constantly challenged to create new and effective advertising campaigns that engage their customers and drive brand growth further. But how can you even tell if an idea was great, or just good, if you don’t know in advance what impact…