The Future of Market Intelligence

With radical changes abound, the business world is in flux. Digitalization, AI, Big Data and other new technological developments continuously disrupt traditional distribution channels and business models, and require rapid shifts under the threat of obliteration. Tomorrow, more so than ever before, the best performing companies will be listening to their customers to stay relevant, and build successful products and services. The ways companies will leverage customer feedback to secure…

Mobile Research Puts you as Close to People and to the Moments of Truth as you’ve Never Been Before.

Back in 2008, technology trend guru Mary Meeker predicted that mobile internet usage would overtake desktop usage by 2014. So, in the summer of 2015, when Google announced that for the first time in history mobile search queries surpassed desktop ones, it didn’t cause a big fuss. It was just another inevitable milestone in the ever-increasing usage of mobile devices. Today, we are long past this tipping point. It’s official,…

Importаnce of tаrgeting different personаs (Decision-mаkers) in B2B CXP reseаrch

Mаrket reseаrch studies nowadays are а strong component of overаll business strаtegy becаuse essentiаlly, they аre аiming minimizing loss аnd optimizing profit. However having access to valuable buyer and accurate customer insights is what we call the key ingredient of an outstanding gourmet market research product. Ideаlly, these insights will result in competitive аdvаntаge, innovаtion, increаsed mаrket shаre аnd effective leаdership. Going back to mid-50s we find the academic idea…

We shape our tracking studies, and then, our tracking studies shape us

Winston Churchill once said (not in his typical witty, pungent style, but no less insightfully): “We shape our buildings, and afterwards, our buildings shape us.” Isn’t it the same with the tracking studies you run? Are they not a lot like our houses, public buildings, commercial centers? They all require meticulous engineering, thorough planning, high quality materials and a spark of creativity to turn an otherwise utilitarian object into a…

Extracting added value from an ad campaign – enter the brand KPIs

Linking advertising campaign performance to brand KPIs can teach you some valuable lessons. Today’s marketers are constantly challenged to create new and effective advertising campaigns that engage their customers and drive brand growth further. But how can you even tell if an idea was great, or just good, if you don’t know in advance what impact you want to see and how you plan on measuring it. As important as…

Understanding emotional bonding to enhance NPS

By now you probably have it figured out – everything related to your brand is important. But what exactly is everything? Not long ago, the focus was on the rational elements of a product or service, but there is a new star metric in town - emotional bonding. Most brands measure performance through key indicators such as awareness, consideration, preference; some may even monitor the usage and attitude towards the…