Understanding emotional bonding to enhance NPS

By now you probably have it figured out – everything related to your brand is important. But what exactly is everything? Not long ago, the focus was on the rational elements of a product or service, but there is a new star metric in town - emotional bonding. Most brands measure performance through key indicators such as awareness, consideration, preference; some may even monitor the usage and attitude towards the…

How to manage complex multi-country research projects

Running multi-country studies is a challenge and we know that from experience! What problems have you noticed in the manner these studies are currently handled? Have you wondered if there is a way to increase their efficiency so that you can use them to build even better strategies? GemSeek runs more than a million interviews in 50 markets every year and here’s some advice from us.   Plan SMART Specific…