Text Analytics

RSNA 2020 Pre-event Online Brand Buzz Performance

Mila Krasteva
Online analysis based on RSNA mentions in the period 29 Nov – 5 Dec 2020 29 Nov - 5 Dec 2020 The 106th Scientific Assembly and Annual Meeting by the Radiological Society of North America will be held as an all-virtual event November 29–December 5, 2020. RSNA 2020 is where you'll find fresh opportunities to connect with the global radiology community and get a front row seat to the latest…

#SocialMedia: Thrive don’t just Survive with Sentiment Analysis

Nedyalko Kostadinov
“When you say it, it’s marketing. When they say it, it’s social proof.” Andy Crestodina   Social media has given customers the unprecedented power to voice their opinions on products and services at all times, out in the open and for everyone to see. Customer feedback on social media – whether positive or negative- can gain traction and become viral in minutes, its tangible consequences as big as they seem…

Nearly Isn’t Enough – Social Media and Online Feedback can Make all the Difference

Nedyalko Kostadinov
After last week’s Valentine’s Day I’d like to reference a poem, Flowers by Wendy Cope. The key line is “You'd come along, and say you'd nearly bought me flowers, but something had gone wrong.” Hold that line. Customers are better informed, realise the options open to them and are smarter than ever before. Brands are essentially competing on a number of key areas: product quality, price and service, or whatever…