Text Analytics

#SocialMedia: Thrive don’t just Survive with Sentiment Analysis

Nedyalko Kostadinov
“When you say it, it’s marketing. When they say it, it’s social proof.” Andy Crestodina   Social media has given customers the unprecedented power to voice their opinions on products and services at all times, out in the open and for everyone to see. Customer feedback on social media – whether positive or negative- can gain traction and become viral in minutes, its tangible consequences as big as they seem…

Nearly Isn’t Enough – Social Media and Online Feedback can Make all the Difference

Nedyalko Kostadinov
After last week’s Valentine’s Day I’d like to reference a poem, Flowers by Wendy Cope. The key line is “You'd come along, and say you'd nearly bought me flowers, but something had gone wrong.” Hold that line. Customers are better informed, realise the options open to them and are smarter than ever before. Brands are essentially competing on a number of key areas: product quality, price and service, or whatever…