AI will lead the way: market mapping & opportunity assessment

1 GLOBAL AI-START-UP ACCELERATOR PROGRAM 6 GROWTH STARTUP BUSINESS COLLABORATIONS 12 LONG-TERM HOSPITAL SOLUTION DEVELOPMENT 2 AI DEVELOPMENT FOCUS AREAS REVEALED As a result of the pandemic AI is currently no longer the top priority of both the MedTech giants and the healthcare systems. However, once we are able to look beyond the immediate demands that raised due to the COVID crisis, AI will again emerge as a key area…

Product concept, price & GTM test

73% awareness 21% consideration 1,000 users in 1 year Our client Our client, a leading medical solutions provider, needed market intelligence support and strategic insights for the launch of its new Health cloud platform for hospital operational and financial improvement. In the course of the project execution, we went through four main stages: Competitive landscape analysis To help our client understand the competitive landscape, we mapped a wide range of…

Competitive intel & customer segmentation

8 immediate action plans across key markets 2 strategic acquisitions 21% increase in brand consideration 10% increase in brand preference The business problem Our client had to differentiate from the competition and offer complete solutions to improve its market position. While executing a project for one of our clients, an established medical device manufacturer, we had to develop solutions, addressing 4 main challenges. Our client was a late entrant with…