The Five Most Intriguing Big Data Analytics Applications of 2018

Big data analytics are transforming industries well beyond banking, manufacturing, and retail. Applications of the methodology are now to be found virtually everywhere, highlighting the value and versatility of tailored analytics solutions. In a special start-of-the-year issue we look back at some of the most compelling big data applications of the past year. Environment In October, 2018 the UN Intergovernmental Panel on Climate Change (IPCC) issued a special report urging…

Reduce Your Customer Churn Rate and Increase Profit with Robust Data Analytics

A McKinsey survey reveals that companies employing extensive customer data analytics to inform their business decisions achieve a over competitors that do not utilize analytics or do so sporadically. While average performers among survey respondents incorrectly attribute bottom-line success to their marketing, pricing and campaign management efforts, industry champions recognize their customer analytics and customer-driven initiatives as their main winning factor. With profitability directly linked to customer retention, the reduction…

Insurance Data Analytics

Insurance Data Analytics for Competitiveness and Profitability Implementing data analytics in the insurance business enhances customer centricity without further complicating the existing processes. Being customer-driven is the key to differentiation and ultimately, profitability. Three key questions can help insurance companies improve their end-to-end customer journey, and therefore decrease their churn rates, as well as utilise the benefits of real-time data collection and automation of processes. Get monthly insights in your…