Reduce Your Customer Churn Rate and Increase Profit with Robust Data Analytics

A McKinsey survey reveals that companies employing extensive customer data analytics to inform their business decisions achieve a over competitors that do not utilize analytics or do so sporadically. While average performers among survey respondents incorrectly attribute bottom-line success to their marketing, pricing and campaign management efforts, industry champions recognize their customer analytics and customer-driven initiatives as their main winning factor. With profitability directly linked to customer retention, the reduction…

Insurance Data Analytics

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Insurance Data Analytics for Competitiveness and Profitability When it comes to data analytics, vast unexploited opportunities await in the insurance sector. Pressured by tight profit margins and a flooded market, insurers are not blind to the potential advantages of using new technologies to handle their accumulated data. Powerful as it is, the application of actuarial science…