GemSeek hosted a webinar feautring Forrester, focusing on the advantages and practical steps of adopting a customer-centric approach in B2B. The session provided real-life examples and highlighted the business impact of this strategy. Key topics covered included addressing CX challenges for B2B firms, developing a shared vision of CX, securing leadership commitment, driving collaboration across stakeholders, improving the robustness of CX data, and proving the value of CX and the CX team. Overall, the webinar offered valuable insights to help B2B firms enhance their customer experiences and drive growth.