Reducing mobile operator customers churn by 34% with predictive analytics
500% ROI Of the customer rescue program in the 1st year after implementation 34% reduction Of the customer rescue program in the 1st year after implementation 92% of superdetractors Are precisely identified due to the high accuracy of the model The business problem UPC Switzerland, part of Liberty Global, had set up a successful customer rescue program. Call centre operators called proactively customers who had evaluated their satisfaction with the…