In today’s competitive landscape, organizations face the challenge of identifying high-impact actions that drive a positive customer experience (CX) at both organizational and individual levels. Next Best Action (NBA) is a cutting-edge recommendation engine that helps enterprise companies harness the full potential of their data, enabling smarter decisions at scale and driving significant CX uplift.
We take a holistic approach to NBA implementation, offering end-to-end support. Our team works with you to understand your organization’s data landscape and prepare it for use with our NBA tool. We create a machine-learning model that leverages neural networks and regression analysis to predict customer behavior and identify high-impact actions. We integrate the NBA tool into your existing infrastructure, providing a seamless user experience for your teams. We work closely with you to ensure the success of your NBA implementation, offering continuous improvements and adjustments based on your evolving business needs.
The Next Best Action (NBA) model requires a combination of customer experience (CX) data and, optionally, additional data points from various sources to make personalized recommendations that cater to individual customer needs and preferences.
Optional data points for a more comprehensive model (Phase 2):
Next Best Action (NBA) is a data-driven approach that can be effectively applied across various industries and business models to enhance customer experience and satisfaction. It helps businesses identify and recommend the most appropriate actions to address individual customer needs, preferences, or concerns. Some industries where NBA can be particularly beneficial include:
Both depend on the amount of data, markets, business units, products or other details you want to delve in. A standard delivery timeframe would be between 7 and 14 weeks. As to pricing, we offer a flexible model with one-time set up fees and quarterly subscription for updates afterwards.