Blog

Episode 15: Transforming CX with Decision as a Service

Alexandra-Emily Kokova
Understanding the trade-offs of bringing value to your customers We're brining you an episode, full of extremely valuable information on another CX-transforming concept - Decision-as-a-Service. The conversation with our guest focuses on the key steps of the DaaS implementation process, and sheds more light on another framework we've discussed prior - jobs-to-be-done, as well as meta jobs, executed by staff members. Graham Hill is a management consultant, Interim and Director…

MWC Barcelona 2021 Brand Buzz

Alexandra-Emily Kokova
Online analysis based on MWC Barcelona mentions in the period 28 Jun - 1 Jul 2021 MWC Barcelona 2021 opened the grand event season with a hybrid format on June 28th in Barcelona, Spain. The event's agenda covered inspirational keynotes from globally renowned speakers and included heated debates about the hottest topics in technology. This year's program focused heavily on 5G innovations. The organisers introduced the most promising Barcelona startups,…

Episode 14: From CX to EX

Alexandra-Emily Kokova
Firestart your journey with a linked 360 experience management program The long-awaited episode 14 is dedicated to one of the hottest industry topics - Experience Management (EX). In these session, we discuss the latest trends and the growing demand to link CX to EX, as well as what is the actual connection between these two. Stay tuned to learn which are the low-hanging fruits each company can take advantage of…

The COVID-19 Effect: How did respiratory companies deal with the pandemic

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research The World Health Organization designated “Coronavirus disease (COVID-19)” as the start of the global pandemic. It had been a little over 100 years since the Spanish flu – another massive spread had hit more than half of the world back in 1918. [2] The roaming virus ultimately stormed a massive surge in almost every country. To…

Insurance beyond NPS®: Leader’s blueprint to delivering great CX

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research A while ago we organised a webinar, where 2 global insurance leaders and our partners form Medallia sat down for an hour-long discussion on what’s happening in the insurance world at the moment. Among the topics were successful employee engagement initiatives, measuring CX impact on business and organisational metrics and how the industry is doing after…

The customer-centric transformation of HeidelbergCement Group, enabled by GemSeek, recognised at the Customer Centricity World Series 2021

Mila Krasteva
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research We are proud and humbled to announce that our project with HeidelbergCement Group was awarded at the Customer Centricity World Series virtual finals ceremony last night, May 19th 2021 in 3 categories: Business Change or Transformation B2B Customer Centricity OVERALL WINNER HeidelbergCement’s customer-centric transformation overcame competition from Volvo, Brenntag and others in the Business Change or…