Blog

Measurable Business Impact: Equip Your CX Strategy for Digital Success

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Undoubtedly, exceptional customer experience leads to happier, engaged and loyal customers. But one question remains: how do you measure and prove the impact of your CX program without a measurement strategy and the tools set in place?  TABLE OF CONTENTS Digitisation - planning your strategy from the ground up > Accelerating CX through digitisation: designing journeys…

The Vulnerable Customers Factor: Why is it important to measure and improve their experience

Mila Krasteva
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Who is a vulnerable customer? Did you know that every 1 in 2 people in the UK will be vulnerable at some point during the year, according to the UK Financial Conduct Authority? (Financial Lives Survey, 2020) People don’t become vulnerable just because of old age or disabilities. There are many life circumstances that could make…

European Respiratory Society Congress 2021: Brand Buzz

Alexandra-Emily Kokova
Pre, During & Post-Event Online Brand Buzz Performance | 01 Sept – 12 Sept 2021 05 Sept - 08 Sept September marks the end of a quarter with another virtual event. The European Respiratory Society (ERS) organised their annual gathering in a fully digital format, minding the health and safety of both exhibitors and participants, and visitors. This year’s agenda included many standard sessions for the Congress and added a…

CX Impact Project with Signify excells at European Customer Centricity Awards 2021

Mila Krasteva
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Every day we see more companies trying to go beyond anecdotal evidence what is the impact of proactively managing customer experience and help their executives gain internal support for key CX initiatives. That’s why our latest win at the European Customer Centricity Awards 2021 makes us extremely proud. Our joint project with global lighting leader Signify…

European Society of Cardiology Congress 2021: Brand Buzz

Alexandra-Emily Kokova
During & Post-Event Online Brand Buzz Performance | 27 Aug – 02 Sept 2021 27 Aug - 30 Aug 2021 Following last year’s COVID-19 outbreak, the European Society of Cardiology (ESC) organised an entirely online edition of their annual Congress, where cardiovascular professionals from around the globe gather to share best practices, ground-breaking innovations, and essential clinical updates. This year’s edition is under the heading: “The Digital Experience”. Activity over…

Episode 15: Transforming CX with Decision as a Service

Alexandra-Emily Kokova
Understanding the trade-offs of bringing value to your customers We're brining you an episode, full of extremely valuable information on another CX-transforming concept - Decision-as-a-Service. The conversation with our guest focuses on the key steps of the DaaS implementation process, and sheds more light on another framework we've discussed prior - jobs-to-be-done, as well as meta jobs, executed by staff members. Graham Hill is a management consultant, Interim and Director…