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Get Ready for HIMSS 22 EU

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research HIMSS 22 EU is soon to begin. As some of the COVID-19 restrictions have eased, Europe’s largest IT health community is already buzzing about the opportunity to interact face-to-face in Helsinki. The conference welcomes health providers, suppliers, senior executives, IT and customer experience in healthcare experts to share expertise and know-how on healthcare digitisation and health…

Season 2, Episode 1: Innovation in Healthcare

Alexandra-Emily Kokova
Get to know the environment and the end users of your product, before further developing the idea Season 2's first episode of the CX Impact Podcast takes another perspective on customer experience, focusing on the foundational research and insights that could be later used for sales enablement and innovation within the healthcare domain. Our guest – a certified medical practitioner and seasoned expert in customer experience– Dr. Carl Machado, join…

Customer Experience Firestarter: A Practical Guide to Igniting & Managing Customer-Centric Change

Alexandra-Emily Kokova
It is very often the case that a customer satisfaction management and a push to become more customer-centric come top down. Senior leadership is sincerely convinced in the benefits of customer experience and insights as a strategic advantage, but during the adoption phase the program is frequently challenged by executives in different roles and functions across the organisation. Yet, if you need anybody’s buy-in, it’s the active approval and engagement…

The science of referrals and how to increase their effectiveness as a customer acquisition tool

Mila Krasteva
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research The Fintech industry has not only been challenging the way we view our finances, but how the industry uses various marketing tactics. The most successful disruptors in the financial market are known for their exponential growth with very low customer acquisition costs (CAC). While the industry doesn’t neglect traditional marketing and you’ll see quirky posters around…

How to Manage Word-of-Mouth at Scale

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research People talk. People have been finding ways to share information forever but since the invention of social media we do it even more publicly. The big question remains - can you manage word-of-mouth? In this blog we’ll look at how to avoid bad word of mouth for your business and ensure you understand all of your…

The Unexpected Depth of Text Data

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Customer experience is at the centre of almost every business – companies are actively trying to listen and act on customer feedback and some even predict customers’ next actions. But are businesses taking advantage of all customer feedback they have at hand? In this blog, we’ll show you the uncovered ways for businesses to gain the…