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Sign up for an early access of RSNA 2022 Competitive Brand Buzz Analysis

GemSeek’s Brand Buzz competitive analysis reports are a handy tool for product, marketing and market intelligence managers to benchmark their event presence effectiveness.

This year’s RSNA Brand Buzz report features 2 brand new insights categories – product launch and brand social Share of Voice.

We analyse thousands of social media posts about the largest industry events to identify what the audience is talking about—hot topics, influential brands, trends, products and individuals who dominate the conversation online.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row css=”.vc_custom_1588226575289{margin-top: 20px !important;margin-bottom: 60px !important;}”][vc_column][vc_row_inner][/vc_row_inner][vc_column_text]

*Includes conversation before, during and after the event.
By signing up now, you are guaranteed to be among the first to receive the published report.

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This year’s RSNA Competitive Brand Buzz report
is getting an exclusive upgrade

We’ve added 2 new types of event insights and benchmark how your brand performed against your direct industry competitors.
Scroll right to explore what’s included.

[/vc_column_text][vc_tta_pageable no_fill_content_area=”true” autoplay=”5″ active_section=”1″ pagination_color=”turquoise” el_class=”desctop-vers”][vc_tta_section title=”Section 1″ tab_id=”1668178157401-ed2afb0a-439c”][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”14649″ img_size=”150×150″ alignment=”center”][vc_column_text]

BRAND INFLUENCE SCORE

Detect, analyse and measure how individual brands perform against their industry peers on LinkedIn and Twitter for a specific period of time in terms of activity and generated engagement on their posts.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”14835″ img_size=”150×150″ alignment=”center”][vc_column_text]

COMPETITIVE BRAND STRATEGY

Take a closer look into what the top performing brands during the event talked about, and how it resonated with the key industry topics.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”11058″ img_size=”150×150″ alignment=”center”][vc_column_text]

HOTTEST PRODUCT LAUNCHES

Discover the latest product and solution launches from the industry disruptors, and witness first-hand how their brand messaging and product validation brought their launch to the next level.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1668178157434-cc871a3d-9501″][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”12909″ img_size=”150×150″ alignment=”center”][vc_column_text]

BRAND SHARE OF VOICE

Measure the online estate each brand has taken based on the total amount of brand mentions on LinkedIn and Twitter for a specific period of time.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”14840″ img_size=”150×150″ alignment=”center”][vc_column_text]

KEY RSNA 2022 TOPICS

Frame, scrape and analyse the most talked about topics before, during and after the Congress is officially over.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”14841″ img_size=”150×150″ alignment=”center”][vc_column_text]

MOST INFLUENTIAL INDIVIDUALS

Discover the most active and engaging individuals on Twitter and LinkedIn before, during and after the event is over.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_pageable][vc_tta_pageable no_fill_content_area=”true” autoplay=”5″ active_section=”1″ pagination_color=”turquoise” el_class=”mob-vers”][vc_tta_section title=”Section 1″ tab_id=”1668185014593-bce282ba-fdcf”][vc_row_inner][vc_column_inner][vc_single_image image=”14649″ img_size=”150×150″ alignment=”center”][vc_column_text]

BRAND INFLUENCE SCORE

Detect, analyse and measure how individual brands perform against their industry peers on LinkedIn and Twitter for a specific period of time in terms of activity and generated engagement on their posts.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1668185014965-a4409e41-0938″][vc_row_inner][vc_column_inner][vc_single_image image=”14835″ img_size=”150×150″ alignment=”center”][vc_column_text]

COMPETITIVE BRAND STRATEGY

Take a closer look into what the top performing brands during the event talked about, and how it resonated with the key industry topics.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1668185032994-dadd842e-f27f”][vc_row_inner][vc_column_inner][vc_single_image image=”11058″ img_size=”150×150″ alignment=”center”][vc_column_text]

HOTTEST PRODUCT LAUNCHES

Discover the latest product and solution launches from the industry disruptors, and witness first-hand how their brand messaging and product validation brought their launch to the next level.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1668185033733-3a47d2b8-5fc6″][vc_row_inner][vc_column_inner][vc_single_image image=”12909″ img_size=”150×150″ alignment=”center”][vc_column_text]

BRAND SHARE OF VOICE

Measure the online estate each brand has taken based on the total amount of brand mentions on LinkedIn and Twitter for a specific period of time.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1668185034489-19bf84ee-cea2″][vc_row_inner][vc_column_inner][vc_single_image image=”14840″ img_size=”150×150″ alignment=”center”][vc_column_text]

KEY RSNA 2022 TOPICS

Frame, scrape and analyse the most talked about topics before, during and after the Congress is officially over.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1668185219733-eea48112-c8cb”][vc_row_inner][vc_column_inner][vc_single_image image=”14841″ img_size=”150×150″ alignment=”center”][vc_column_text]

MOST INFLUENTIAL INDIVIDUALS

Discover the most active and engaging individuals on Twitter and LinkedIn before, during and after the event is over.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_pageable][/vc_column][/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1667412933641{margin-top: 3vw !important;margin-bottom: 3vw !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 1vw !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”col-pt-mb”][vc_column_inner][/vc_column_inner][vc_row_inner el_class=”desctop-vers”][vc_column_inner width=”1/4″][vc_single_image image=”13148″ alignment=”center”][vc_column_text]

CUSTOMER EXPERIENCE

Develop a holistic program that studies your customers and environment in depth.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”13149″ alignment=”center”][vc_column_text]

PRODUCT & MARKETING

Upgrade your services and products by allocating resources towards the right initiatives first.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”13150″ alignment=”center”][vc_column_text]

BRAND RESEARCH

Keep track of how target audiences perceive your brand to increase awareness, sales and market share.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”13151″ alignment=”center”][vc_column_text]

CUSTOMER ANALYTICS

Proactively reach out to your customers to reduce the number of unhappy clients, and increase your revenue.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”mob-vers”][vc_column_inner][vc_column_text]

CUSTOMER EXPERIENCE

Develop a holistic program that studies your customers and environment in depth.

[/vc_column_text][vc_column_text]

PRODUCT & MARKETING

Upgrade your services and products by allocating resources towards the right initiatives first.

[/vc_column_text][vc_column_text]

BRAND RESEARCH

Keep track of how target audiences perceive your brand to increase awareness, sales and market share.

[/vc_column_text][vc_column_text]

CUSTOMER ANALYTICS

Proactively reach out to your customers to reduce the number of unhappy clients, and increase your revenue.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_row][/vc_section][vc_row css=”.vc_custom_1668178058433{padding-top: 30px !important;}”][vc_column][vc_column_text]

Our competitive Brand Buzz reports are a handy tool product, brand and market intelligence experts use to benchmark how they perform during large industry events

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1668178081587{margin-bottom: 3vw !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 1vw !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”col-pt-mb”][vc_column equal_height=”” rtl_reverse=”” content_placement=”” gap=”0″ disable_element=”” el_class=”desctop-vers”][vc_column_inner width=”1/3″][vc_single_image image=”13150″ alignment=”center”][vc_column_text]

COMPETITIVE BENCHMARK

Measure how likely your competitors’ customers are likely to choose you over them.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”13149″ alignment=”center”][vc_column_text]

BRAND & PRODUCT VALIDATION

Validate the expected benefits, outcomes, and reasons to believe that your product is better than your competitors’.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”13148″ alignment=”center”][vc_column_text]

VOICE OF THE CUSTOMER

Understand customer brand perceptions and tailor your offering and messaging to better suit current market needs.[/vc_column_text][/vc_column_inner][/vc_column][vc_column equal_height=”” rtl_reverse=”” content_placement=”” gap=”0″ disable_element=”” el_class=”mob-vers”][vc_column_inner][vc_column_text]


COMPETITIVE BENCHMARK

Measure how likely your competitors’ customers are likely to choose you over them.

[/vc_column_text][vc_column_text]

BRAND & PRODUCT VALIDATION

Validate the expected benefits, outcomes, and reasons to believe that your product is better than your competitors’.

[/vc_column_text][vc_column_text]


VOICE OF THE CUSTOMER

Understand customer brand perceptions and tailor your offering and messaging to better suit current market needs.

[/vc_column_text][/vc_column_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” disable_element=”yes” css=”.vc_custom_1653467758303{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”col-pt-mb”][vc_column][vc_separator][/vc_column][/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1653467768071{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;border-radius: 20px !important;}” el_class=”col-pt-mb”][vc_column width=”1/4″][vc_btn title=”CUSTOMER EXPERIENCE” style=”outline-custom” outline_custom_color=”#00aab5″ outline_custom_hover_background=”#00aab5″ outline_custom_hover_text=”#ffffff” shape=”round” size=”lg” align=”center” button_block=”true”][/vc_column][vc_column width=”1/4″][vc_btn title=”PRODUCT & MARKETING” style=”outline-custom” outline_custom_color=”#00aab5″ outline_custom_hover_background=”#00aab5″ outline_custom_hover_text=”#ffffff” shape=”round” size=”lg” align=”center” button_block=”true”][/vc_column][vc_column width=”1/4″][vc_btn title=”BRAND RESEARCH” style=”outline-custom” outline_custom_color=”#00aab5″ outline_custom_hover_background=”#00aab5″ outline_custom_hover_text=”#ffffff” shape=”round” size=”lg” align=”center” button_block=”true”][/vc_column][vc_column width=”1/4″][vc_btn title=”CUSTOMER ANALYTICS” style=”outline-custom” outline_custom_color=”#00aab5″ outline_custom_hover_background=”#00aab5″ outline_custom_hover_text=”#ffffff” shape=”round” size=”lg” align=”center” button_block=”true”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” disable_element=”yes” css=”.vc_custom_1653467776660{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”col-pt-mb”][vc_column][vc_separator][/vc_column][/vc_row][vc_row full_width=”stretch_row” gap=”20″ equal_height=”yes” content_placement=”middle” disable_element=”yes” css=”.vc_custom_1653467735249{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”col-pt-mb”][vc_column width=”1/4″ css=”.vc_custom_1652984696090{background-image: url(https://gemseek.com/wp-content/uploads/2022/05/AdobeStock_59162630.jpg?id=12867) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_column_text css=”.vc_custom_1652966507847{background-position: 0 0 !important;background-repeat: repeat !important;}”]

We help OEMs gain competitive advantage and proactively address customer needs

We’re trusted by 4 out of the 5 leading equipment manufacturers in the world. Other brands we’re committed to:

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Our competitive BrandBuzz analysis is powered by
GemSeek’s TextAnalytics engine

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TREND DISCOVERY

Identify emerging trends and gain a deeper understanding of customer behaviour, their needs and wants.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1579270447151{padding-top: 1vw !important;padding-right: 1vw !important;padding-bottom: 1vw !important;padding-left: 1vw !important;}”][vc_single_image image=”13149″ img_size=”150×150″ alignment=”center” css=”.vc_custom_1655196126322{padding-bottom: -20px !important;}”][vc_column_text css=”.vc_custom_1655196383792{margin-top: -13px !important;padding-bottom: 0px !important;}”]

PRODUCT & MARKETING

Upgrade your services and products by allocating resources towards the right initiatives first.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1654530102760{padding-top: 1px !important;padding-right: 1px !important;padding-bottom: 1px !important;padding-left: 1px !important;}”][vc_single_image image=”13150″ img_size=”150×150″ alignment=”center”][vc_column_text]

BRAND POSITIONING

Test and validate message concepts and launch award-winning marketing campaigns.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”13151″ img_size=”150×150″ alignment=”center”][vc_column_text]

INNOVATION POOL

Proactively reach out to your customers and identify the demand for future product and service innovations.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”resources” css=”.vc_custom_1576247948011{padding-top: 10px !important;padding-bottom: 50px !important;background-color: #f4f4f4 !important;}”][vc_column width=”1/2″][vc_single_image image=”14720″ img_size=”medium” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text el_class=”text-center” css=”.vc_custom_1667573028681{margin-bottom: 40px !important;}”]

Competitive NPS & Portfolio Revamp

Our client—a world leader in medical device and health IT — wanted to revamp their ongoing global competitive NPS program and the entire healthcare portfolio the program covers.

READ SUCCESS STORY

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Fuel your brand’s performance with our
end-to-end solutions for leaders in healthcare CX

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_tta_pageable no_fill_content_area=”true” active_section=”1″ pagination_color=”turquoise”][vc_tta_section title=”Section 1″ tab_id=”1655200361951-579581a1-516f”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”13167″ img_size=”150×150″ alignment=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

CUSTOMER ANALYTICS

Distinguish and understand segments within your customer base, analyse behaviour and forecast sales volumes and other key KPIs in the future through predictive customer analytics.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1655200361966-466f1c02-188b”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”13149″ img_size=”150×150″ alignment=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

PRODUCT & MARKETING

Sharpen your go-to-market strategy through thorough concept testing and validation, price point gauge, and identify potential propositions or areas of differentiation against your industry competitors.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1655200438355-ecb74321-96fb”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”13150″ img_size=”150×150″ alignment=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

BRAND POSITIONING

Capture performance insights through brand trackers that detect and analyse purchase funnel, brand value and preferred channels to improve brand building efforts. Get an instant snapshot of current performance around product launches, and track BrandBuzz through our laser-sharp social media listening technology.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1655200501336-65b6864b-78e2″][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”13168″ alignment=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

CUSTOMER EXPERIENCE

Get a 360 view of how you benchmark against your key competitors, identify areas of improvement and the reduce the risk by predicting accurate satisfaction scores of non-responders through Predictive NPS.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_pageable][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”resources” css=”.vc_custom_1576247948011{padding-top: 10px !important;padding-bottom: 50px !important;background-color: #f4f4f4 !important;}”][vc_column width=”1/2″][vc_column_text el_class=”text-center” css=”.vc_custom_1667573097514{margin-bottom: 40px !important;}”]

Ready to get to the next stage of your customer experience journey?

Get in touch with our healthcare analytics lead during RSNA 2022 this November.

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”resources” css=”.vc_custom_1654248098169{padding-top: 10px !important;padding-bottom: 50px !important;}”][vc_column][vc_column_text el_class=”text-center” css=”.vc_custom_1576248038306{margin-bottom: 40px !important;}”]

Latest Resources

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