ECR 2024 Brand Buzz

Online analysis based on ECR 2024 mentions
in the period 26 Feb 2024 – 5 Mar 2024

28 FEB –
03 MAR

2024

The 2024 European Society of Radiology Congress was held in Vienna 28 February – 3 March 2024. The congress was marked by a broad array of collaborative sessions, drawing insights from seasoned radiologists and interdisciplinary experts. Central to this year’s congress was an expansive programme dedicated to the latest in AI and machine learning in imaging, aimed at enriching the skill sets of both current practitioners and the rising stars of radiology.

Activity Over Time

Volume over time is tracked back to a few weeks before the event when the bulk of social media posting occurs.

Key Event Topics

Posts about the leading 5 topics are 86% of all categorised posts.

*Relative shares are calculated out of all categorised posts within the respective social media.

Deep Dive into Subtopics

* Subtopic “Innovation” in “New Product Releases” includes general conversations about new launches where type of product is not explicitly specified, but the importance of continuous innovation has been highlighted in each conversation.

Competitive Brand Buzz

The top brands that have generated the most engagement with their social media activity – likes, comments, reshares, etc

Top 4 Brands Communication & Engagement Strategies

What did the highest ranking companies in the Brand Buzz analysis talk about and how did they engage the audience online and offline

During the ECR congress, GE Healthcare‘s communication strategy focused on demonstrating their commitment to innovation in medical imaging, engaging with customers through hands-on workshops and educational sessions. They highlighted their cross-sector partnerships and co-creation with designers and engineers to emphasize the collaborative aspect of their advancements. Additionally, GE Healthcare showcased their latest products and technologies as solutions aimed at improving patient care and optimizing healthcare workflows.

Canon‘s communication strategy during the ECR congress focused on showcasing their latest medical imaging innovations and promoting their educational initiatives. They highlighted interactive experiences such as live demonstrations, educational symposiums, and the Canon Medical Academy to engage and inform attendees. The company also celebrated the launch of new products, underscoring their commitment to advancing medical technology and fostering professional development within the radiology community.

Siemens‘ communication strategy for the ECR congress was centered on highlighting their innovations and expertise in medical imaging technology, particularly through showcasing new products like photon-counting CT scanners. They emphasized their commitment to healthcare advancement with statements like “For Everyone. Everywhere.” to indicate their global reach and inclusive approach. The company also placed significant focus on educational aspects, inviting professionals to symposiums and discussions, aiming to engage the medical community with their latest research and developments in the field.

Philips‘ communication strategy at the ECR congress focused on showcasing their advancements in medical imaging and patient experience, such as the launch of their latest mobile radiography system and a new neuro biplane system. They highlighted their commitment to sustainability and reducing carbon footprint in healthcare, aligning their product development with broader environmental goals. Furthermore, Philips leveraged the event to foster direct engagement with attendees through interactive discussions, workshops, and live demonstrations, emphasizing their role in driving innovation in healthcare technology.