EACTS 2023 Brand Buzz

Online analysis based on EACTS 2023 mentions
in the period 27 Sep 2023 – 11 Oct 2023

04-07 OCT

2023

The European Society of Cardio-Thoracic Surgery (EACTS) Annual Meeting 2023 was held in Vienna, attracting nearly 5000 delegates from 103 countries. The event centered around the themes of Innovation, Discovery, and Education within the field of cardio-thoracic surgery. Discussions revolved around new surgical techniques and their impact on patient outcomes. The agenda also included a focus on training and educating the upcoming generation of cardio-thoracic surgeons. As a milestone event, it set the stage for continued dialogue and advancements in the field.

Activity Over Time

Volume over time is tracked back to one month before the event when most exhibitors started announcing their participation.

Key Event Topics

Posts about the leading 5 topics are 90 % of all categorised posts.

*Relative shares are calculated out of all categorised posts within the respective social media.

Competitive Brand Buzz

The top brands that have generated the most engagement with their social media activity – likes, comments, reshares, etc

Brands Strategies & Key Topic Comparison

What did the highest ranking companies in the Brand Buzz analysis talk about?

CORCYM adopted a multi-faceted communication strategy during the EACTS 2023 annual meeting. They hosted six scientific sessions, five expert corners, and three events, including a live case presentation, to showcase their products, share results, and exchange ideas with key players in cardiac surgery. At their booth they facilitated interactions with attendees interested in their Perceval, Memo, and HAART Platforms, additionally arranging ‘Meet the Expert’ sessions to further promote knowledge exchange and network with surgeons.

Medtronic’s communication strategy at the EACTS 2023 annual meeting revolved around demonstrating a strong commitment to cardiac surgery through various activities. They organized a multitude of events such as symposia, training activities, leadership conversations, and clinical meetings to not only share knowledge and new data, especially on surgical aortic valves including Avalus™, but also to create a fun and interactive environment for participants.

AtriCure employed a blend of educational, interactive, and celebratory activities aimed at exploring critical cardiac issues and showcasing their solutions. They conducted a symposium to delve into the interrelation between atrial fibrillation (AF) and heart failure (HF), alongside offering hands-on training sessions at their Learning Lab for attendees to deepen their understanding of open concomitant and minimally invasive cardiac procedures. Through booth activities, a Training Village, and interactions with key opinion leaders, they facilitated an exchange of insights on cardiac ailments and treatments while also celebrating milestones like treating 1000 patients with cryoSPHERE™, demonstrating a continuous commitment towards cardiac surgery education and innovation.