Online analysis based on EAU 2024 mentions
in the period 25 Mar 2024 – 11 Apr 2024
05-08 APR
2024
The European Association of Urology (EAU) 2024 conference was held in Paris 5 – 8 April. Traditionally the event attracts a global assembly of urology experts. The EAU 2024 is gearing up to offer an array of impactful sessions that involve comprehensive discussions and collaborations between seasoned urologists and upcoming professionals in the field. A standout feature of this year’s conference is the expanded program dedicated to pioneering surgical techniques and advancements in urologic treatment, aiming to set new standards in patient care.
Volume over time is tracked back to a few weeks before the event when the bulk of social media posting occurs.
Posts about the leading 5 topics are 81% of all categorised posts.
*Relative shares are calculated out of all categorised posts within the respective social media.
The top brands that have generated the most engagement with their social media activity – likes, comments, reshares, etc
*Johnson & Johnson’s score includes Janssen’s social interactions as Janssen is now J&J Innovative Medicine.
**GE Healthcare’s score includes BK Medical’s social interactions as BK Medical is now a GE Healthcare company.
What did the highest ranking companies in the Brand Buzz analysis talk about and how did they engage the audience online and offline
Quanta System Spa’s communication strategy for the EAU Congress focused on the introduction and demonstration of their innovative Quanta Magneto Technology™. They built anticipation with teasers and a countdown to the congress, promising a revolutionary advancement in urology by merging the power of Holmium with Thulium Fiber Laser dusting capabilities. During the congress, they facilitated hands-on experiences and shared expert testimonials to highlight the versatility and efficiency of their new technology, while expressing gratitude to the participants and collaborators who contributed to their successful presence.
The communication strategy of Boston Scientific around the EAU Congress was based on dynamic engagement, expert interaction, and the presentation of their latest technological advances in urology. They emphasised the opportunity for hands-on experience and direct communication at their booth, aiming to forge connections with attendees and enhance professional knowledge through live demonstrations and workshops. Additionally, they advocated for diversity and inclusivity within the urological community, notably by hosting gatherings to address the representation and challenges of female urologists.
Medtronic‘s communication strategy at the EAU Congress revolved around interactive demonstrations and live surgical sessions to showcase the capabilities of their Hugo™ Robotic-Assisted Surgery system. They focused on inviting attendees for hands-on sessions, highlighting the system’s role in a range of urological procedures. Additionally, Medtronic created a sense of community and pride by sharing their involvement in the broader urological field and their commitment to advancing surgical robotics, with a clear call to action for booth visits and discussions on surgical innovations.
The total amount of times when a brand has been mentioned both on X.com and LinkedIn, combined.
Last year’s European Respiratory Society’s Congress (ERS) was held in Barcelona, Spain. The event welcomed thousands of delegates to unravel the newest advances in respiratory medicine and science. The scientific programme featured cutting-edge scientific sessions, practical workshops, interactive educational content and networking opportunities for visitors and companies that both exhibited and attended the congress.
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