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EAU 2024 Brand Buzz

Online analysis based on EAU 2024 mentions
in the period 25 Mar 2024 – 11 Apr 2024

05-08 APR


The European Association of Urology (EAU) 2024 conference was held in Paris 5 – 8 April. Traditionally the event attracts a global assembly of urology experts. The EAU 2024 is gearing up to offer an array of impactful sessions that involve comprehensive discussions and collaborations between seasoned urologists and upcoming professionals in the field. A standout feature of this year’s conference is the expanded program dedicated to pioneering surgical techniques and advancements in urologic treatment, aiming to set new standards in patient care.

Activity Over Time

Volume over time is tracked back to a few weeks before the event when the bulk of social media posting occurs.

Key Event Topics

Posts about the leading 5 topics are 81% of all categorised posts.

*Relative shares are calculated out of all categorised posts within the respective social media.

Competitive Brand Buzz​

The top brands that have generated the most engagement with their social media activity – likes, comments, reshares, etc

*Johnson & Johnson’s score includes Janssen’s social interactions as Janssen is now J&J Innovative Medicine.

**GE Healthcare’s score includes BK Medical’s social interactions as BK Medical is now a GE Healthcare company.

Top 3 Brands Communication & Engagement Strategies

What did the highest ranking companies in the Brand Buzz analysis talk about and how did they engage the audience online and offline

Quanta System Spa’s communication strategy for the EAU Congress focused on the introduction and demonstration of their innovative Quanta Magneto Technology™. They built anticipation with teasers and a countdown to the congress, promising a revolutionary advancement in urology by merging the power of Holmium with Thulium Fiber Laser dusting capabilities. During the congress, they facilitated hands-on experiences and shared expert testimonials to highlight the versatility and efficiency of their new technology, while expressing gratitude to the participants and collaborators who contributed to their successful presence.

The communication strategy of Boston Scientific around the EAU Congress was based on dynamic engagement, expert interaction, and the presentation of their latest technological advances in urology. They emphasised the opportunity for hands-on experience and direct communication at their booth, aiming to forge connections with attendees and enhance professional knowledge through live demonstrations and workshops. Additionally, they advocated for diversity and inclusivity within the urological community, notably by hosting gatherings to address the representation and challenges of female urologists.

Medtronic‘s communication strategy at the EAU Congress revolved around interactive demonstrations and live surgical sessions to showcase the capabilities of their Hugo™ Robotic-Assisted Surgery system. They focused on inviting attendees for hands-on sessions, highlighting the system’s role in a range of urological procedures. Additionally, Medtronic created a sense of community and pride by sharing their involvement in the broader urological field and their commitment to advancing surgical robotics, with a clear call to action for booth visits and discussions on surgical innovations.

Brand Social Share of Voice (SOV)

The total amount of times when a brand has been mentioned both on and LinkedIn, combined.

TOP 20 Influencers by Conversation Impact

Dr. Romain Poncelet

Medical Affairs Program Manager Surgical Robotics EMEA, Medtronic

Lynn Ryon

Senior Marketing Program Manager Surgical Robotics EMEA, Medtronic

Silvia Secco

Urogolist, Azienda Ospedaliera Ospedale Niguarda Ca' Granda

Olivier Rappa

CCO at Rocamed SAM

Burger Irene

Head of Nuclear Medicine, Kantonsspital Baden AG

Kamran Ahmed

Chair of Institutional Board (IRB) / Research Director at Sheikh Khalifa Medical City

Tom Powles

Senior Lecturer at Barts and The London NHS Trust

Housen Ouammi

Head of Development at STERLAB

A.Erdem Canda

Professor of Urology at Koç University School of Medicine

Fabienne Sanglier

Business Unit Manager at Boston Scientific

Paula Goudie

International Events Manager at Laborie

Mattias Hyvönen

Business Developer Surgical Robotics Nordics at Medtronic

Lydia E Makaroff, PhD

Chief Executive at Fight Bladder Cancer

Yüksel ÜRÜN

Medical Doctor at University of Ankara

Søren Fynboe

Product Manager / Territory Manager Urology & Gynaecology at Olympus Danmark A

Veeru Kasivisvanathan

Hunterian Professor at The Royal College of Surgeons of England

Silvia Proietti

Urologist at San Raffaele Hospital, Milan

Norberto Bernardo

Professor and Chairman of Urology, Centro Argentino de Urología

Michael van Balken

Member of the Guideline Committee Continence in Frail Elderly ('Continentie bij kwetsbare ouderen') at V&VN (Verpleegkundigen & Verzorgenden Nederland)

Manuel Alonso Isa

Adjunct of Urology аt ROC Clinic

Top Buzz-Generating Posts

See Also

A look back at European Respiratory Society’s Congress (ERS) 2022

Last year’s European Respiratory Society’s Congress (ERS) was held in Barcelona, Spain. The event welcomed thousands of delegates to unravel the newest advances in respiratory medicine and science.  The scientific programme featured cutting-edge scientific sessions, practical workshops, interactive educational content and networking opportunities for visitors and companies that both exhibited and attended the congress.